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ISBM Fellows

The "ISBM Fellows" program provides even more opportunities to ask top researchers specific questions about their business marketing problems and opportunities. As thought leaders in specific business marketing topics, all ISBM Distinguished Research Fellows—scholars at leading universities—have strong track records consulting to businesses around the globe, in addition to their extensive teaching and publishing activities. They know and respect real-world business management and leading-edge solutions, and they are dedicated to applying their knowledge to actual marketing problems and opportunities. ISBM Fellows are available for brief and focused no-cost consultations arranged through the ISBM.

Title Description
Ahearne, Michael University of Houston: Salespeople and Sales Organization Performance
Anderson, James C. Northwestern University: Value-Based Marketing, Discernment
Cooper, Robert G. McMaster University: New Offering Processes, Stage Gate
Day, George S. Wharton School of the University of Pennsylvania: Competitive Strategies, New Product Development, Marketing Management, Strategic Planning
Fahey, Liam Babson College: Competitive Strategy
Grewal, Rajdeep University of North Carolina: Strategic Marketing, Inter-firm Relationships
Griffin, Abbie University of Utah: Voice of the Customer
Jap, Sandy D. Emory University: Partnering, Relationship Management, Distribution Channels and Routes-to-Market Strategy, Industrial Sourcing, Procurement
Jaworski, Bernie Claremont Graduate University: Leadership, Strategy, and Client Management
Johnston, Wesley J. Georgia State University: Key Account Management/Salesforce Management, Customer Relation Management
Kohli, Ajay K. Georgia Tech: Market Orientation, Sales Orientation
Kumar, V Georgia State University: New Product Management, Marketing Models, Database Marketing, Customer Relationship Management, Marketing Intelligence, Marketing Strategy.
Lilien, Gary L. Penn State: Segmentation, Targeting, Positioning
Narayandas, Das Harvard Business School: B-to-B Marketing Strategy/Loyalty
Narus, James Wake Forest University: Channel Strategy
Sawhney, Mohan Kellogg School of Management: Business Innovation, Technology Marketing, New Media, Digital Marketing, Engagement Marketing
Scheer, Lisa K. University of Missouri: Relationships, Trust, Loyalty, Strategy
Schultz, Don E. Northwestern University: Integrated Marketing Communications
Sheth, Jagdish Emory University: Segmentation Marketing/Strategy
Spekman, Robert E. University of Virginia: Alliances
Srinivasan, Raji University of Texas at Austin: Marketing Metrics, Organizational Innovation, New Product Development
Srivastava, Rajendra K. Singapore Management University: B-to-B Branding, Marketing Return on Investment
Tellis, Gerard J. University of Southern California: Innovation, Advertising, New Products, Market Entry
Thomas, Robert J. Georgetown University: Segmentation Marketing, New Product Development
Weitz, Barton University of Florida: Sales Management
Wiersema, Fred Business Strategist: Customer Intimacy, Leadership
Zoltners, Andris A. Northwestern University: Sales Force Strategy and Management
Academic Membership

Stay connected to the Institute's B2B academic community where research is directly applied to business marketing strategies and practices. Learn More

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