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Aric P. Rindfleisch

Associate Professor of Marketing

University of Wisconsin-Madison


Aric Rindfleisch (Ph.D., University of Wisconsin-Madison) is an associate professor of marketing at the University of Wisconsin-Madison. He has also held faculty positions at the University of Arizona and Tilburg University (Netherlands). Prior to earning his Ph.D., Aric worked in marketing research for Millward Brown (Chicago) and in advertising for J. Walter Thompson (Tokyo). He also served as an officer in the US Army Reserve for 14 years. Aric’s research focuses on consumption values, interfirm cooperation, and new product development and has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Letters, Journal of Public Policy & Marketing, Strategic Management Journal, and Business Horizons. He is an area editor for the International Journal of Research in Marketing, and a member of the editorial review boards for the Journal of Consumer Research, the Journal of Marketing, the Journal of the Academy of Marketing Science, and the Journal of International Marketing. He currently teaches courses on new product development and marketing strategy.

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