ISBM - Institute for the Study of Business Markets
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ISBM PhD Seminar Series (IPSS)

Objective

The objective of the ISBM PhD Seminar Series (IPSS) is to provide a range of short, PhD level seminars in Business-to-Business (B2B) Marketing. These seminars, delivered electronically by some of the world's leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide who are considering research careers in B2B Marketing.

IPSS offers electronic participation in substantive and methodological courses essential for PhD students with research interests in business markets. Substantive topics include theory development in business markets, sales management, marketing channel management, and new product development and marketing, among others. Methodological topics include qualitative research methods, social network analysis, and structural equation modeling, among others. Courses are repeated in a 2 - 3 year cycle.

Admission Procedure, Participation and Requirements

Admission Procedure and Application materials

You should apply to each individual Session below.  You registration is not considered complete until the supporting application materials are emailed to Lori Nicolini .

Course Offerings for Fall 2017

Social Networks in B2B Marketing

Stefan Wuyts, Professor of Marketing, Koç University

This IPSS seminar introduces doctoral students into the fascinating world of social networks. As humans, social beings, and consumers, we are immersed in social networks and we experience its consequences on a daily basis. Similarly, firms and inter-firm exchange are embedded in social networks - an important layer of business markets and key focus of this seminar.

Complete Social Networks Course Description & Start Dates

Register for Social Networks in B2B Marketing


Marketing Strategy

Sundar Bharadwaj, The Coca-Cola Company Chair of Marketing, University of Georgia

This course is a doctoral seminar that focuses on marketing strategy formulation. Marketing strategy is a broad term with many meanings, and while scope and domain issues for the field continue to be debated, at a fundamental level has to do with how marketing concepts, tools, and processes can be used to help an organization develop a sustainable competitive advantage through the creation of superior customer value. While marketing strategy is a comparatively young field of study, substantive and sustained contributions by many of the discipline's leading scholars over the last 30 years have helped create a rich and diverse literature base.

Complete Marketing Strategy Course Description & Start Dates

Register for Marketing Strategy


Academic Membership

Stay connected to the Institute's B2B academic community where research is directly applied to business marketing strategies and practices. Learn More

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