ISBM - Institute for the Study of Business Markets
  • Call Us: 814-863-2782
You are here: Home / Research / ISBM PhD Seminar Series

ISBM PhD Seminar Series (IPSS)

Objective

The objective of the ISBM PhD Seminar Series (IPSS) is to provide a range of short, PhD level seminars in Business-to-Business (B2B) Marketing. These seminars, delivered electronically by some of the world's leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide who are considering research careers in B2B Marketing.

IPSS offers electronic participation in substantive and methodological courses essential for PhD students with research interests in business markets. Substantive topics include theory development in business markets, sales management, marketing channel management, and new product development and marketing, among others. Methodological topics include qualitative research methods, social network analysis, and structural equation modeling, among others. Courses are repeated in a 2 - 3 year cycle.

Admission Procedure, Participation and Requirement

Academic Membership

Stay connected to the Institute's B2B academic community where research is directly applied to business marketing strategies and practices. Learn More

    Useful Links

    Latest Tweet