Competitor Intelligence: Enabling B2B Marketing Strategy - Abstract
Author
Liam Fahey (liam.fahey@leadershipforuminc.com), Babson
Abstract
Not Yet Available.
The Handbook of Business-to-Business Marketing
This chapter is part of the ISBM Handbook of Business-to-Business Marketing, edited by Professors Gary Lilien and Raj Grewal. The Handbook of Business-to-Business Marketing is available from Edward Elgar Publishing and other online book retailers.
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