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PhD Camp Schedule 2016

PhD Camp Schedule

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Pre-Camp Writing/Communication Workshop*

Monday, August 1, 2016 - 8:30AM - Noon

Presenter:  Gary L. Lilien, Distinguished Professor of Management Science & Research Director of the Institute for the Study of Business Markets, Penn State

The purpose of this seminar is to share strategies and tips regarding the construction and writing of academic publication. Most PhD seminars provide the essential methodological and substantive training necessary to execute research.  But that research must be accepted by academic journals, read by scholars (and managers?), and appreciated by seminar attendees to have the impact needed for academic success.  This workshop will address two aspects of academia 1) How to write attractive, impactful academic articles; 2) How to make compelling academic presentations at seminars, conferences and job talks.  Attendees will leave the workshop with examples and a checklist of ways they can improve their writing and presentation skills.


Pre-Camp Theory Construction Workshop*

Monday, August 1, 2016 - 1:00PM - 5:00PM &
Tuesday, August 2, 2016 - 8:30AM - Noon

Presenter:  Ajay Kohli, Gary T. and Elizabeth R. Jones Chair & Professor of Marketing, Georgia Institute of Technology

The purpose of this workshop is to help students understand the nature of a theory, the theory construction process, and to develop skills in building interesting and impactful new marketing theory.  The focus of the workshop is on nuts and bolts of building new theory (and not on philosophy of science).


PhD Camp

Tuesday, August 2, 2016 - 12:00PM - 6:00PM

PhD Camp Sessions:

  • Buffet Lunch
  • Welcome
  • Fellow and Counselor Introductions
  • Support for Business-to-Business Research
  • From the Institute for the Study of Business Markets
  • From Marketing Science Institute (MSI)
  • Research Tips & Strategies
  • Finding Research Ideas - Sandy Jap, Emory University
  • Acquiring Funding and Data - Kersi Antia, Western Univesity
  • Dealing with Feedback - Lisa Scheer, University of Missouri
  • Career Strategies
  • Getting a Strong Start (Or Not) - Son Lam, University of Georgia, & Alberto Sa Vinhas, Washington State University
  • Dealing with a Career . . . and Life - Mark Houston, Texas A&M University


Welcome Reception & Bowling - Wisteria Lanes, Emory Conference Center Hotel

Tuesday, August 2, 2016 - 6:30PM - 8:30PM

Atlanta's only private event hotel bowling facility


PhD Camp continues

Wednesday, August 3, 2016 - 8:00AM - Noon

PhD Camp Sessions:

  • Research Roundtables - Workshops with Feedback from Mentors on Students' Research Projects/Ideas
  • Doing Impactful Research
  • Designing Publishable Research - Mike Ahearne, University of Houson
  • Theory and Relevance - Rob Palmatier, University of Washington


Academic Conference*

Wednesday, August 3, 2016 - 12:00PM - 5:00PM &
Thursday, August 4, 2016 - 8:00AM - 5:00PM


PhD Field Trip - Home Depot Innovation Center Tour*

Friday, August 5, 2016 - 9:00AM - Noon

See where and how Home Depot reviews new products from vendors and determines how to merchandise their offerings.  The Home Depot Innovation Center became a key command center under CEO Bob Nardelli in 2004.  It is a working laboratory, the largest of its kind in the world, where the company works with its suppliers to develop merchandising strategies for every 8 foot rack of its over 2200 store locations.  This one hour tour will give you a peek "behind the fold" into the company's collaboration efforts and merchandising strategies.


* These are optional opportunities which do have additional fees

For More Information

Lori Nicolini, Conference Administrator
Institute for the Study of Business Markets
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA  16802-3603

Phone:  814-863-4911
Fax:  814-863-0413

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