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Academic Conference 2014

ISBM Biennial Academic Conference 2014

July 30-31, 2014
San Francisco State University
Downtown Center (Inside the Westfield San Francisco Centre)
835 Market Street, 6th Floor, click for Floorplan (.pdf)
San Francisco, California, 94103

Conference Objectives

    • Develop new ideas and new ways to address the most pressing issues at the interface of the B2B academic and practitioner communities
    • Generate new research approaches and ideas
    • Provide a forum for interaction amongst the world's leading B2B researchers

    The Institute for the Study of Business Markets will be holding its 2014 Academic Conference in San Francisco, CA on July 30-31st  (immediately preceding the Summer AMA Educators’ Conference).  We are delighted to report that the venue is the Downtown Center, San Francisco State University, College of Business.

    The conference will “kick-off” Wednesday, July 30th  at noon and continue until 5:00PM on Thursday, July 31st , ending with a cocktail reception.  (The Academic Conference will partially overlap with the ISBM B2B PhD Research Camp, to be held at the same venue on July 29-39th; PhD Students are encouraged to attend both events).

    The objective of the conference, as always, is to develop new ideas and new ways to address the pressing issues at the interface of the B2B academic communities; generate new research approaches and ideas; and to provide a forum for interaction amongst the world’s leading B2B researchers.

    Note:  We are particularly interested in papers or special sessions that are aligned with the ISBM's three strategic priorities:

    1. B2B Innovation to Enhance Business Growth
    2. B2B Buying Behaviors
    3. B2B Marketing Analytics


    Conference Schedule*

    View the Tentative Detailed Conference Schedule with Session Titles and Authors (.pdf 173Kb) *Acrobat

    * Schedule subject to change


    Registration fee Faculty - $550.00 USD.

    On-site registration - add $50.00 USD administrative fee and we can only accept check or credit card payment on-site.

    Ph.D. Students can register for a reduced rate of $250.00 USD

    Conference Registration is closed

    Cancellation Policy

      • On or before June 15, 2014 - no fee
      • Between June 15 - 30, 2014 - $100.00 fee
      • After July 1, 2014 - no refund will be given and full conference registration fee is due
      • On-site Registration will be charged a $50.00 administrative fee

      Travel and Hotel Information

      Transportation to SF State Downtown Campus
      The SFSU Downtown Campus is located on the 6th Floor inside the Westfield San Francisco Centre at 835 Market Street. Map of Downtown Area and Parking Information.  Click for more Travel and Hotel information.

      SFSU Downtown is served by most Bay Area Transit Systems.  The Powell Street BART & MUNI Metro Station is located below the Downtown Center at Powell and Market Streets.


      The Pennsylvania State University's Institute for the Study of Business Markets (ISBM)

      Hosted by the San Francisco State University

      Conference Organizers

      Rajdeep Grewal - University of North Carolina

      Gary L. Lilien - The Pennsylvania State University

      Sanjit Sengupta - San Francisco State University

      For More Information

      Lori Nicolini, Conference Administrator
      Institute for the Study of Business Markets (ISBM)
      Smeal College of Business
      The Pennsylvania State University
      484 Business Building
      University Park, PA  16802-3603

      Phone:  814-863-4911
      Fax:  814-863-0413

      Academic Membership

      Stay connected to the Institute's B2B academic community where research is directly applied to business marketing strategies and practices. Learn More

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