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Academic Conference 2016

Institute for the Study of Business Markets
Biennial Academic Conference 2016

August 3 - 4, 2016
Emory University, Goizueta Business School
1300 Clifton Road
Atlanta, Georgia, 30322

Conference Objectives

    • Develop new ideas and new ways to address the most pressing issues at the interface of the B2B academic and practitioner communities
    • Generate new research approaches and ideas
    • Provide a forum for interaction among the world's leading B2B researchers

    Conference Schedule

    Final Academic Conference Schedule (*subject to change)

    Session Abstracts

    CLICK HERE to access abstracts for each session.


    Registration is now open.  Register

    Registration fee Faculty - $550.00 USD
    On-site registration - add $50.00 USD administrative fee (check or credit card only).

    PhD Students can register for a reduced rate of $250.00 USD
    *Note, if attending the PhD Camp also, use the special Camp/Conference rate of $300.00 USD, however, students must be accepted to the Camp prior to registering.  See PhD Camp Nomination Process for details.

    Cancellation Policy

      • On or before June 15, 2016 - no fee
      • Between June 15 - 30, 2016 - $50.00 fee
      • After July 1, 2016 - no refund will be given and full conference registration fee is due
      • On-site Registration will be charged a $50.00 administrative fee

      Travel and Hotel Information

      Transportation to Emory and the Emory Conference Center Hotel
      The campus is about a 15-minute drive from downtown, midtown, and Buckhead areas.  Goizueta Business School is located at 1300 Clifton Road. Map and Parking Information.  Click for more Travel and Hotel information.

      Emory Conference Center Hotel is located at 1615 Clifton Road NE.  As a courtesy, a discounted hotel rate of $149.00/night will be offered for the event as long as rooms remain available. To receive this room rate, reservations should be made online at

      Airport Transportation is available from Atlanta Superior ShuttleMARTA public transportation services the hotel from Hartsfield International Airport.  There is also an Enterprise rental car facility on property.


      The Pennsylvania State University's Institute for the Study of Business Markets

      Hosted by the Emory University, Goizuetta Business School

      Conference Organizers

      - The Pennsylvania State University

      - University of North Carolina

      Gary L. Lilien - The Pennsylvania State University

      - Emory University

      - Emory University

      For More Information

      Lori Nicolini, Conference Administrator
      Institute for the Study of Business Markets
      Smeal College of Business
      The Pennsylvania State University
      484 Business Building
      University Park, PA  16802-3603

      Phone:  814-863-4911
      Fax:  814-863-0413

      Academic Membership

      Stay connected to the Institute's B2B academic community where research is directly applied to business marketing strategies and practices. Learn More

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