ISBM - Institute for the Study of Business Markets
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Why Join?

Be a part of the world's only B2B Think Tank

With an Institute membership, your firm will have access to the largest network of B2B marketing professionals, educators, and researchers of its kind in the world, as well as the best tools and know-how available.  The Institute connects with marketing professionals from a broad spectrum of firms and leading, practical academic researchers spanning the business marketing practice.

Value Impact of an Institute Membership

  • Higher profitability through better value demonstration, documentation, and pricing
  • Organic growth driven by new tools to deliver new offerings to the market faster
  • Higher ROI on Marketing Investments and focused resource allocation
  • Connect to B-to-B researchers, thought leaders, marketing professionals, and special interest communities across the globe

Leading-Edge Consultation and Research

Fast access to the results of Institute-supported research shaping the practice of business marketing. The Institute Business Marketing Doctoral Support Awards identify and nurture the best new, innovative, and practical thinkers in business-to-business. In addition, the Institute supports over 70 business research projects at universities throughout the world.

  • Direct line to our Directors for inquiry and problem solving
  • Custom advice and counsel from our ISBM Fellows, thought leaders in specific business marketing topics from universities around the globe
  • Members only access to the B2B Pulse, our extensive collection of B2B marketing resources and our online member community
  • Exclusive access to research publications and results

Education and Professional Development: Institute Education

Taught by the best, from all over the world. Each instructor brings real-world experience in a firm, as well as leading-edge thinking to each course. (One member could point to a $40M profit impact from our Voice of the Customer course!)

  • The largest suite of B2B marketing professional development courses in the world
  • Custom assessments and analysis of B2B marketing skills and attitudes
  • B2B marketing process audits
  • B2B curriculum development – from hour long webinars to a full immersion “Boot Camps”

Institute Communities Deliver Business Value

Members have told us that insights from Institute Special Sessions have resulted in remarkable business and profit improvements! These special sessions "drill down" into today's challenges and tomorrow's trends to enable more effective and profitable business marketing.

Our Big Talks, two annual Member meetings, are designed to allow you to apply research and case content to issues from your own organization. Meeting attendees tell us that interacting with other B2B marketing professionals is also a “very, very valuable use of time” and others have said the exposure to new thinking has been “inspiring.”

Member Services

As a member, your firm will have exclusive access to services provided by a cadre of stellar MBA students, Distinguished Research Fellows, and marketing professionals, as well as special pricing on assessments and diagnostics through many our Partners.

  • Rapid response to your questions and fast access to our resources
  • Coaching, Benchmarking, Advice, Counsel
  • Skill, Process, and Program Assessments
  • MBA In Practice Program
Academic Membership

Academics and researchers affiliated with an accredited academic university can create a member account in B2B Pulse by using your .edu email address.

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