ISBM - Institute for the Study of Business Markets
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Academic Membership

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The Institute brings together the business-to-business academic community where research is directly applied to business marketing strategies and practices or leads to a better understanding of key B2B marketing phenomena.

The Institute supports the development of teaching material that can directly improve the practice of B2B marketing.

By creating a B2B Pulse account, you can gain access to:

  • our research fellows
  • research funding opportunities
  • research newsletters
  • special interest groups (innovation, analytics, buying behaviors)
  • B2B educational materials

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