Our members tell us that they get enormous value from our events and courses. Institute events are designed to deliver relevant, timely content in an intimate, non-commercial environment, ideal for connecting with world-renowned thought leaders and creating long-standing friendships with other B2B practitioners.
Apr 04, 2017-Apr 04, 2017
Presenter: Rick Wilson
Routes (and Detours) To Market: Overcoming Manufacturer-Distributor Barriers in Today's Internet-Enabled Markets
Apr 11, 2017-Apr 11, 2017
Presenter: Robert G. Cooper
Learn about Agile State-Gate and accelerate your new product development process.
Apr 26, 2017-Apr 27, 2017
Instructor: Gerry Katz
Listening to the Voice of the Customer, 2 day course taught by Instructor, Gerry Katz, April 26-27, 2017 in Boston, Massachusetts.
May 09, 2017-May 10, 2017
Instructor: George Cressman
Profitable Pricing Management Fundamentals, 2 day course taught by Instructor, George Cressman, May 9-10, 2017 in Chicago, Illinois.
Jun 21, 2017-Jun 22, 2017
Instructor: Robert G. Cooper
A must-attend, top Management Seminar. Professor Robert G. Cooper is one of the world's leading authorities in the field of innovation, technology and new product development.
Sep 19, 2017-Sep 20, 2017
We're planning an exciting event on the Modern Marketer here at Penn State. Mark your calendars for September 19-20, 2017. More event information coming soon.