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Webinar: Hybrid Bundles


Learn how to effectively create service/product hybrid bundles.

In increasingly competitive markets, B2B companies need new ways to innovate, drive revenue, and foster competitive advantage. By creating a hybrid bundle—an offering that combines a product with a service—firms can improve both their bottom and top lines. 

In this webinar, Dr. Venky Shankar, Professor of Marketing at Texas A&M; University, will share extensive research on how to successfully design and price hybrid bundles. He will suggest four rules that help managers discover which hybrid combination is most likely to be successful.


Presented By:  Venky Shankar, Professor of Marketing, Texas A&M; University

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From: 5/16/17 1:00 PM
To: 5/16/17 2:00 PM



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