ISBM - Institute for the Study of Business Markets
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Delivery Format

Custom Programs
Whether a few hours, a multi-day, week long “boot camp”, or a phased multi-year curriculum—all Institute courses are customizable for in house delivery (members only) to meet the unique needs of your business—from basic to advanced, to executive team leadership orientation. Often designed as an action-learning, project based workshop, these programs allow participants to bring in “real work”, so not only do they learn best practices, they apply them “real time” to “real projects” resulting in actionable timelines for implementation while maximizing investment return.

Open Programs
Are available on a scheduled basis for individuals or clusters of marketers who are new to a marketing role within the firm or who need a refresher in a specific area or discipline of business markets. These programs are generally 2 days, follow a basic outline of topics and are open to members and non-members. These are delivered in a cross industry collaborative setting and give the participants a foundation of knowledge using case examples.

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