Welcome
The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business Administration at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.
RESEARCH. PRACTICE. PROGRESS.
For more information about the ISBM and membership advantages, please view a short Brainshark ISBM Introduction by Executive Director Ralph Oliva.
The Institute for
the Study of Business Markets (ISBM) is a center of excellence in the
Smeal College of Business Administration at Penn State. We are
networked with researchers, educators and practitioners in
business-to-business marketing in companies and universities throughout
the world.
If your focus is business-to-business marketing—marketing from one business or "value chain" to another—the ISBM is a valuable resource for you and your firm.
This site provides current information about ISBM seminars, conferences, consortia, research projects, research, and working papers for ISBM members, practitioners, and scholars with an interest in business-to-business marketing.
