A Competence-Innovation Framework of Non-Equity Alliance Performance
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5-2003 Siegfried P. Gudergan, Timothy Devinney, and R. Susan Ellis |
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Accountability for Cost and Performance in Sourcing Decisions for New Product Development Projects
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9-2006 Marc Wouters, James C. Anderson, James A. Narus, Finn Wynstra |
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Are Physicians 'Easy Marks'?: Quantifying the Effects of Detailing and Sampling on New Prescriptions
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9-2003 Natalie Mizik and Robert Jacobson |
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Asymmetric New Product Development Alliance: Win-Win or Win-Lose Partnership?
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2-2006 Kartik Kalaignanam, Venkatesh Shankar, Rajan P. Varadarajan |
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Building on the Value Foundation: Keys to Growing Your Business
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August 2003 Members Meeting summary
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Competing for the Future: Patterns in the Global Location of R&D Centers by the World's Largest Firms
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06-2008 Gerard J. Tellis, Andreas B. Eisingerich, Rajesh K. Chandy, Jaideep C. Prabhu |
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Counting Chickens before the Eggs Hatch: On the Valuation of New Drug (Product) Development Portfolios in the Pharmaceutical Sector
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02-2008 Rajdeep Grewal, Anindita Chakravarty, Min Ding, John Liechty |
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Deriving Product Related Attributes with Business Buyer Input: Implications for Industrial Selling and Sales Force Management
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13-2005 J. David Lichtenthal and Stephen A. Goodwin |
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Developing and Deploying Effective Customer Solutions: The Role of Networks Within and Between Buying and Selling Teams
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06-2009 Brian R. Murtha, Sundar S. Bharadwaj, Christophe Van den Bulte |
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Developing Knowledge-Based Innovation Advantage through Organizational Learning Strategies
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01-2009 Eric (Er) Fang, Qiong Wang, Gary Lilien |
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Dissolution Versus Acquisition: The Differential Effects of Product-Market Strategy on New Firm Exit
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1-2005 Raji Srinivasan, Gary L. Lilien, and Arvind Rangaswamy |
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Driving Profitable Growth: B-to-B
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August 2006 Members Meeting summary
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Evaluating New Product Portfolio Strategies
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7-2006 Rajdeep Grewal, Min Ding, John Liechty (Replaced by 02-2008) |
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Exploring Differences Between Inventors, Champions, Implementers and Serial Innovators in Developing New Products in Large, Mature Firms
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04-2007 Edward W. Sim, Abbie Griffin, Raymond L. Price, Bruce A. Vojak |
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Exploring Information Use in Detail in the New Product Development Process
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1-2003 Debra L. Zahay, Abbie Griffin and Elisa Fredericks |
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How Serial Innovators Navigate the Fuzzy Front End of New Product Development
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03-2007 Abbie Griffin, Lieutenant Nathan Hoffmann, Raymond L. Price, Bruce A. Vojak |
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Improving Sourcing Decisions in NPD Projects: Monetary Quantifications of Points of Difference
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07-2008 Marc Wouters, James C. Anderson, James A. Narus, Finn Wynstra |
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Innovation, Imitation, and new Product Performance: The Case of China
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2-2005 Kevin Zheng Zhou |
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Know Thy Customer: The Very Heart of Marketing—Understanding Customer Needs and What They Really Value—Tops Business Marketers' Priorities
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19-2005 Ralph A. Oliva |
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Location, Location, Location: How Structural Embeddedness Affects Project Success in Open Source Systems
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8-2004 Rajdeep Grewal, Gary L. Lilien and Girish Mallapragada |
