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B-to-B Marketing Trends 2010
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Presented by Ralph Oliva, ISBM Executive Director, on January 31, 2008. |
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Building Value-Based Sales and Marketing Capabilities
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Presented by Michael Moorman, Managing Principal - B2B Sales & Marketing, ZS Associates on February 13, 2009. |
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Double Loop Marketing
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Presented by Christian Sarkar, Founder, Double Loop Marketing LLC, on October 11, 2006. |
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Evidence Marketing
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Presented by Amir Hartman, Founder and Managing Director, Mainstay Partners, on December 13, 2006. |
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Initiating New Opportunities and Gaining Insights Into Customers
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Presented by Scott Savage from FranklinCovey's Sales Performance Group on May 23, 2006.
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Innovating Faster and Smarter - Frameworks for Open-Innovation
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Presented by Dr. Mohan Sawhney, Kellogg School of Management, Northwestern University on December 5, 2007. |
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Innovative Marketing--A Strategic Approach to Supporting Sales and Creating Demand
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Presented by Nigel Ball, Vice President of Marketing, Hewlett-Packard, on October 9, 2007. |
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ISBM Marketing Trends Overview
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Presented by Ralph Oliva, ISBM Executive Director, on January 10, 2006. |
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Measuring Customer Lifetime Value with Marketing Engineering for Excel ME>XL
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Presented by Dr. Arnaud De Bruyn, ESSEC Business School and Associate Research Program Director, ISBM on March 13, 2008. |
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NetPromoter® Economics: Exploring the Economic Impact of Word of Mouth
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Presented by Dr. Vince Nowinski, Director of Methodology at Satmetrix on October 29, 2008. |
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Product Design and Customer Segmentation with Conjoint Analysis ME>XL
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Presented by Arvind Rangaswamy, Smeal College of Business, Penn State, on July 18, 2007. |
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Using Customer Franchise Value to Measure Short and Long-Term Return on Marketing Investment
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Presented by Pat LaPointe, MarketingNPV, on March 22, 2006. |
