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B-to-B Marketing: Strategies for Driving Growth and Profit
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Maintaining profitable business-to-business relationships is not enough: you need the marketing tools that will help you grow. |
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Customer Value Management in Business Markets
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Keys to driving profitable growth: discerning, creating, demonstrating, and documenting superior value. |
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Innovation for Practitioners
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Understanding Innovation Process and Risk Mitigation Techniques. |
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Power Tools for Marketing: Marketing Engineering
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"Power Tools" help you make more effective marketing decisions, based on more information, in less time. |
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Strategic Business-to-Business Marketing
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A complete overview of the entire business-to-business marketing process, tools, and practice. |
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Voice of the Customer in Business Markets
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What is this thing called VOC and why is it different from what you think? Learn to effectively use VOC in your own NPD initiatives. |
