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Developing and Deploying Effective Customer Solutions: The Role of Networks Within and Between Buying and Selling Teams
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06-2009 Brian R. Murtha, Sundar S. Bharadwaj, Christophe Van den Bulte
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Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda
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05-2009 Gary L. Lilien, Rajdeep Grewal, Min Ding, Doug Bowman, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan
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