ISBM - Institute for the Study of Business Markets
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Welcome to the most comprehensive, and leading-edge research and thought leadership on topics, trends, and studies (academic and case) relating to all things business-to-business marketing.

Discover articles and books from the ISBM library; review our partners, and browse our most recent B2B marketing articles.

Please note that some ISBM resources, such as Topic Briefs and Webinar recordings, are reserved for our Members and require member login.

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