Welcome to the ISBM Research Quarterly Newsletter. Our newsletter publications contained here are aimed at helping communicate with and connecting academic and Ph.D. students around the world who are interested in the B2B domain. ISBM is the publisher, but we hope that readers will actively contribute and become engaged in providing content and moving along discussions.

The structure will vary from issue to issue, but most issues will have a a focal article centering on one piece of B2B research, selected for its broad interest and applicability. Each newsletter will have features on ISBM programs, reported by a key individual.

In This Issue . . .

Summer is just about upon us as we close our second 2009 issue of the ISBM Research Quarterly.  Our feature article comes from our close colleague and friend, Bob Dwyer, who takes on one of the thorniest issues in B-to-B academic research: the appropriateness of lab research in this domain.  His “No apology for....” title signals his position. We welcome comments.

Ralph Oliva’s “From the Membership” highlights an important challenge that faces those of us interested in relevant and important B-to-B domain. The B-to-B media landscape has changed dramatically in recent years and our understanding of that domain has not kept up. Ralph presents us with three important research challenges; we hope some of you, PhD students in particular, will take note.

Raj Grewal reports on the offerings for this fall’s ISBM PhD Seminar Series, now beginning its fourth  year. Abbie Griffin will be offering a course on Qualitative Research Methods and Raji Srinivasan will offer a course on Marketing Metrics. Please be sure to bring these great courses to the attention of your PhD students.

We are pleased to make an early announcement of the 2010 ISBM PhD Camp and the 2010 B-to-B  Academic Conference. The Camp and the Conference will both run (at the Harvard Business School, August 11-12, just before the AMA Summer Educator’s Conference in Boston. Das Narayandas will be acting as local host and Abbie Griffin will be the Camp Director; we expect both events to be exceptional.  The next issue of the Newsletter will provide more detail on both.

And please mark your calendars: entries for the 2009 ISBM PhD doctoral awards competition are due on September 15.  We look forward to your students’ entries.

One final note...if you would like to comment publically on issues in the newsletter, or on any other issue of the interest to the B-to-B Academic community, we will be publishing such letters in future issues. Address those letters to the Newsletter Editor, Lori Nicolini, at LNicolini@psu.edu.

Enjoy!

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Comments..Ideas...Requests...

We would love to hear from you. If you have a topic you would like to submit, comments on an article, or request, please email your correspondence to:

Contact Information

Newsletter Editor, Lori Nicolini
Email: LNicolini@psu.edu