Associate Professor of Marketing

University of Pennsylvania

Biography

Christophe Van den Bulte is an associate professor of marketing at the Wharton School, University of Pennsylvania. His research focuses on social networks, new product diffusion, and business-to-business marketing. He has published on these topics in both academic and practitioner oriented journals. He was the lead author of a short monograph on Social Networks and Marketing published in 2007 by the Marketing Science Institute in their Relevant Knowledge Series, and taught an IPSS course on Social Network Analysis in spring 2007. He serves on the editorial boards of the International Journal of Research in Marketing, Journal of Business-to-Business Marketing, Journal of Marketing, Journal of Marketing Research, and Marketing Science.