Pillsbury-Gerot Chair in Marketing

University of Minnesota

Biography

George John, Pillsbury-Gerot Chair in Marketing at the Carlson School of Management, also serves as the academic director of the Carlson Brand Enterprise, a consultancy that partners top MBA students with insightful faculty on real-world brand projects. John’s work centers on the governance of inter-fi rm links. He is one of the nation’s leading experts in marketing channels, industrial marketing, and high-technology. John’s current research includes work on component branding and consumer guarantees, including the recently published article “Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis,” in the Journal of Marketing Research and the forthcoming piece “Assessing the Effects of a Channel Switch,” to be published in Marketing Science.