Irwin Maier Chair in Marketing

University of Wisconsin

Biography

Jan B. Heide is the Irwin Maier Chair in Marketing at the University of Wisconsin-Madison. His research, which primarily focuses on interorganizational relationships, has been published in the Journal of Marketing Research, Journal of Marketing, Academy of Management Journal, and Journal of Law and Economics, among others. He has served or currently serves on the editorial review boards for the Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Retailing, and Managerial and Decision Economics. He is a previous winner of the Harold Maynard Award from the Journal of Marketing and a two-time winner of the Louis W. Stern Award. Dr. Heide teaches courses to undergraduate, master's, executive, and doctoral students and has won several teaching awards, including a university-wide award.