The ISBM Research Newsletter began publication in 2008.  The archives can be dowloaded and viewed here.

Topics from Previous Newsletters

Research Newsletter Vol 16 Iss 1 May 2023

Reflections for ISBM Research Fellow (Srinath Gopalakrishna); 2022 ISBM Doctoral Support Award Competition Winners Announced; IPSS Fall 2023 and Spring 2024 Offerings (Andrew Petersen); From the ISBM Corporate Membership (Lynn Yanyo).

Research Newsletter Vol 15 Iss 2 October  2022

2022 ISBM PhD Camp Recap (Lisa Scheer & Kerri Antia); 2022 ISBM Academic Conference Recap (Andrew Petersen, Anna Shoji Cui & Lori Nicolini); Gopalakrishna Announced as ISBM Distinguished Research Fellow; Feature: New Release of the Handbook of Business-to-Business Marketing, 2nd Edition (Gary Lilien); 2022 Doctoral Support Award Competition Announcement; IPSS Fall 2022 and Spring 2023 Offerings (Andrew Petersen); From the ISBM Corporate Membership (Lynn Yanyo); Inaugural B2B Connect Research Symposium, May 2023 (Qiong Wang & Jody Crosno).

Research Newsletter Vol 15 Iss 1 April  2022 (PDF)

Feature: B2B Marketing Scholarship – How to Escape Current Stagnation (Kristian Moller & Aino Halinen); 2022 ISBM PhD Camp Student Nomination Deadline Extended (Lisa Scheer & Kerri Antia); 2022 ISBM Academic Conference Call for Papers and Special Sessions (Andrew Petersen, Anna Shoji Cui, & Lori Nicolini); 2021 Doctoral Support Award Competition Winners Announced; From the ISBM Corporate Membership (Lynn Yanyo).

Research Newsletter Vol 14 Iss 2 October 2021 (PDF)

Feature:  Key Priority Domains – Insights from the 2021 ISBM 2021 B2B Trend Study (Stefan Wuyts); 2021 Doctoral Support Award Competition Call for Submissions; B2B Research Webinar Series (Andrew Petersen); IPSS Update, Spring 2022 Offering (Andrew Petersen); From the ISBM Corporate Membership (Lynn Yanyo); 2021 ISBM Academic Conference (Andrew Petersen & Stefan Wuyts); 2021 ISBM PhD Camp (Lisa Scheer & Kerri Antia).

Research Newsletter Vol 14 Iss 1 May  2021 (PDF)

Feature:  Business Models and B2B Governance Research (Kenneth Wathne and Oystein Fjeldstad); Bharadwaj and Houston Announced as Fellows; Ulaga and Reinartz Win 2021 Sheth ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing; 2020 Doctoral Support Award Winners; 2021 ISBM PhD Camp & Conference; From the Corporate Membership (Lynn Yanyo).

Research Newsletter Vol 13 Iss 3 December  2020 (PDF)

ISBM Trends Study; Feature:  B2B Handbook, Second Edition; B2B Research Webinar Series (Andrew Petersen); IPSS Update:  Spring Offering (Andrew Petersen); From the Corporate Membership (Lynn Yanyo).

Research Newsletter Vol 13 Iss 2 June  2020 (PDF)

Feature:  Relaunch of ISBM B2B Pulse (Johanna Slot); In Memoriam – Don Schultz; 2019 ISBM Doctoral Award Winners;  IPSS Update:  Fall Lineup (Andrew Petersen); From the Membership (Lynn Yanyo).

Research Newsletter Vol 13 Iss 1 February  2020 (PDF)

Feature:  The Future of ISBM (Stefan Wuyts); IPSS Update:  Spring Lineup (Andrew Petersen); Call for Nominations: ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing; ISBM PhD Camp Announcement 2020; ISBM Academic Conference Announcement and Call for Papers.

Research Newsletter Vol 12 Iss 1 July 2019 (PDF)

Feature:  Using Experiments in B2B Research (Mahima Hada); From the Membership: The B2B Curriculum (Lynn Yanyo); 2018 Dissertation Support Award Competition Winners Announced; 2019 Dissertation Support Award Competition Announcement; IPSS Update:  Fall and Spring 2019  Lineup (Andrew Petersen); ISBM PhD Camp and Academic Conference 2020.

Research Newsletter Vol 11 Iss 2  July 2018 (PDF)

ISBM’s B2B Academic Conference and PhD Camp for Research in B2B Markets; Feature:  Choosing and Managing B2B Marketing Metrics (Andrew Petersen); From the Membership: Next Member Meeting – Customer Engagement as a Differential in B2B Growth and Profitability (Lynn Yanyo); IPSS Update:  Fall 18 Lineup; 2018 Dissertation Support Award Competition Announcement

Research Newsletter Vol 11 Iss 1 January 2018 (PDF)

From the Membership:  The Thriving Marketer (Lynn Yanyo); From the Membership:  Next Members Meeting (Lynn Yanyo); ISBM Fellow Feature:  B2B Firm’s Shift from Outside to Inside Sales Structures (Rob Palmatier); Invitation to EMAC 2018 and B2B Sig; ISBM PhD Camp; and Academic Conference 2018; Call for Nominations:  2018 ISBM David T. Wilson Sheth Foundation Award for Long Term Impact in B2B Marketing

Research Newsletter Vol 10 Iss 2 August 2017 (PDF)

Feature:  The Thriving Marketer – Creating Relational Capital & Optimism A Call to Academics to Engage in a Virtual Meeting (Suzanne Lavin); IPSS Fall Lineup; IPSS 10th Anniversary (Hari Sridhar); 2016 Doctoral Support Competition Winners Announced; Institute Personal Notes

Research Newsletter Vol 10 Iss 1 January 2017

Feature: Building Lasting Partnerships (Sandy Jap); Feature: Marketing in Recessions (Raji Srinivasan); From the Membership: Big Talk – Brand – 2016 Fall Members Meeting (Suzanne Lavin); Reflections on the 2016 Institute for the Study of Business Markets B2B Academic Conference (Gary Lilien); Highlights from the 2016 PhD Student Camp for Research (Lisa Scheer & Abbie Griffin); IPSS Update: Spring 2017 Lineup (Hari Sridhar); BMM-EMAC Conference Announcement

Research Newsletter Vol 10, Iss 2 August 2017

The Thriving Marketer: Creating Relational Capital & Optimism; IPSS Fall 2017 Lineup; IPSS 10th Anniversary; 2016 Doctoral Support Competition Winners; Institute Personal Notes.

Research Newsletter Vol 9 Iss 2 July 2016 (PDF)

Feature: The Chief Marketing Officer Matters! Even in B2B Firms…(Frank Germann), From the Membership: Big Talk: The Stakeholder Value Chain 2016 Spring Member’s Meeting (Suzanne Lavin), Venkatesan and Kumar win Inaugural ISBM-David T. Wilson-Sheth Foundation Award for Long Term Impact in B2B Marketing, IPSS Update: Fall Lineup, B2B PhD Camp for Research and Academic Conference…Still Time to Register, B2B Academic Conference Session Preview

Research Newsletter Vol 9 Iss 2 July 2016 (PDF)

ISBM-CAP Project – Making Free Business-to-Business Manufacturing Apps Pay off: The Case of Kennametal’s NOVO; From the Membership: Big Talk – The Stakeholder Value Chain; PhD Research Camp Announcement 2016; Academic Conference Announcement 2016; IPSS Update – Fall 2016 Lineup; 2015 Dissertation Support Winner Award Competition Winners Announced; Last Call – Nominations for ISBM-David T. Wilson-Sheth Foundation Award

Research Newsletter Vol 8 Iss 4 November 2015 (PDF)

Feature: The B2B Innovation Imperative comments from new ISBM Fellow George Day; Feature: Once Upon a Time…Storytelling for Business Marketers comments from new ISBM Fellow Mohan Sawhney; From the Membership: The Innovative Marketer; IPSS Update: Spring Lineup; B2B Pulse; Dates for Biennial B2B PhD Camp and Academic Conference

Research Newsletter Vol 8 Iss 3 August 2015 (PDF)

Survey Finds a Strong, Loyal Membership That’s Hungry for Change; ISBM in Transition; From the Membership: New Markets, New Marketing, New Marketer; 2015 Doctoral Awards Competition Call for Submissions; IPSS Fall Lineup.

Research Newsletter Vol 8 Iss 2 May 2015 (PDF)

Memorial to David T. Wilson; Welcoming ISBM’s New Executive Director Suzanne Lavin; Analysis, Analytics, and Answers B2B; B2B Data Analytics…Creating Research-Practice Synergies; IPSS Fall 2015 Lineup; 2014 Doctoral Support Award Winners

Research Newsletter Vol 8 Iss 1 January 2015 (PDF)

In this issue, January 2015; Commercialization of Innovation – The Critical Role of Sales Force (Michael Ahearne); B2B Leadership Board Update: B2B Marketing: Now is the Time (Fred Wiersema); From the Membership: Frameworks Tools and Cases: Building Better Linkages between Marketing, Sales, and Innovation to Drive Profitable Growth (Ralph Oliva); IPSS Update, Spring 2015 Course Lineup (Raj Grewal)

Research Newsletter Vol 7 Iss 2 August 2014 (PDF)

ISBM-B2B Customer Analytics Program; From the Membership: Building Stronger Linkages: Marketing, Sales, and Innovation; IPSS Fall 2014 Lineup; B2B Leadership Board Update: Thoughts on Disseminating Research Insights; 2014 ISBM Doctoral Support Award Competition: Call for Submissions; Highlights from the ISBM Ph.D. Student Research Camp; Reflections on the 2014 ISBM B2B Academic Conference

Research Newsletter Vol 7 Iss 1 May 2014 (PDF)

1. B2B Leadership Board Update: B2B Buying Behavior, Emerging Themes for Research and Practice, 2. Customer Analytics: The Third Pillar, 3. 2013 ISBM Doctoral Support Competition Winners Announced, 4. IPSS Update: Spring Lineup, 5. From the Membership: The B2B Customer Experience, The Last and Only Real Differentiator?, 6. San Francisco State University to Host 2014 ISBM B2B Academic Conference, Register Now, 7. ISBM Ph.D Student Camp for Research in B2B Markets – July 2014

Research Newsletter Vol 6 Iss 3 December 2013 (PDF)

ISBM academic newsletter published December 2013. B2B Leadership Board Update (Buying Decisions, Behaviors, and Patterns in Business Markets: A Call to Action), From the Membership (Points of Focus: Lessons and Insights from 30 Years of ISBM Research, Practice, and Progress), PhD Student Camp for Research in B2B, San Francisco State University to Host 2014 ISBM B2B Academic Conference, IPSS 2014 Spring Lineup.

Research Newsletter Vol 6 Iss 2 July 2013 (PDF)

ISBM academic newsletter published July 2013. B2B Marketing in China: Challenges and Strategies, B2B Leadership Board Update (ISBM’s Research Priority: Marketing’s Role in B2B Innovation), From the Membership (ISBM’s 30th Anniversary), Celebrating 30 Years-An ISBM Timeline, IPSS Fall 2013 Lineup, EFMD Case Competition in B2B Markets, 2013 Doctoral Support Award Competion.

Research Newsletter Vol 6 Iss 1 February 2013 (PDF)

ISBM academic newsletter published February 2013. Made in India vs. India Inside: Two Paths to Global Impact, 2012 Doctoral Support Winners, B2B Leadership Board Update (The Spotlight on Innovation and Marketing’s Role), IPSS Update, From the Membership (From Data to Insight to Action: Mobilizing Customer and Market Insight to Drive Profitable Growth in B2B).

Research Newsletter Vol 5 Iss 3 November 2012 (PDF)

ISBM academic newsletter published November 2012. B2B Leadership Board Update (Innovation to Drive Customer Growth), Contemplating Trust, Confidence, and Loyalty in B2B Relationships, Highlights of the ISBM September 2012 Members Meeting, IPSS Spring 2013 Lineup.

Research Newsletter Vol 5 Iss 2 August 2012 (PDF)

ISBM academic newsletter published August 2012. B2B Leadership Board Update, Analyzing and Forecasting Global Business Markets, PhD Camp and Academic Conference Preview, IPSS Update, ISBM’s 2012 Business Marketing Doctoral Support Award Competition.

Research Newsletter Vol 5 Iss 1 April 2012 (PDF)

ISBM academic newsletter published April 2012. The Innovation Imperative, B2B Leadership Board Update: Shaping the B2B Agenda, Insights from the 18th ISBM Winter Meeting, Doctoral Support Awards Competition Winners, University of Chicago to Host B2B Academic Conference, Handbook in Print, IPSS Update, PhD Students Camp for Research in B2B Markets to be held August 2012.

Research Newsletter Vol 4 Iss 3 December 2011 (PDF)

ISBM academic newsletter published December 2011. B2B Leadership Board: Shaping What’s Next in B2B’s Future, Relevant Marketing Knowledge: Moving From Findings to Application in B2B Firms, Rethinking and Reinventing Innovation: Sometimes It’s “In the Box” Thinking That’s Most Important, Ph.D. Student Camp for Research in B-to-B Markets to be held August 2012, University of Chicago to Host 2012 ISBM B-to-B Academic Conference.

Research Newsletter Vol 4 Iss 2 September 2011 (PDF)

ISBM academic newsletter published September 2011. Handbook of Business to Business Marketing in Production, Upcoming Members’ Meeting – Reinventing Innovation: Driving Growth Beyond the Core Product in Business Markets, IPSS Update: ISBM Ph.D. Summer Series Fall 2011, 2011 Doctoral Support Competition.

Research Newsletter Vol 4 Iss 1 March 2011 (PDF)

ISBM academic newsletter published March 2011. SEI-ISBM Educational Resource Portal Launch, B2B Handbook Announcement, 2010 Doctoral Support Winners, Highlights from the 17th ISBM Winter Meeting: Marketing for Organic Growth in the New B-to-B Global Economy, MSI 50 Years: “Ideas” Challenge in Celebration of MSI’s 50th Anniversary.

Research Newsletter Vol 3 Iss 3 December 2010 (PDF)

ISBM academic newsletter published December 2010. Kohli and Zoltners Inducted as Newest ISBM Fellows; Becoming Market Oriented; A Case for More Research in the Sales Force Space; Marketing, Sales and Organic Growth; 2010 ISBM B-to-B Academic Conference Trifecta: Reflections; IPSS update: ISBM Ph.D. Seminar Series.

Research Newsletter Vol 3 Iss 2 July 2010 (PDF)

ISBM academic newsletter published July 2010. B2B PhD Camp, Conference Highlight 2010 Summer Schedule; Planning Business-to-Business Research for the Review Process; Announcing Next ISBM Members Meeting; 2010 ISBM Dissertation Aware Competition Deadline; IPSS Update: ISBM PhD Seminar Series.

Research Newsletter Vol 2 Iss 3 November 2009 (PDF)

ISBM academic newsletter published November 2009. New ISBM Fellows Inducted at Annual ISBM Members’ Meeting, Marketing Without Intelligence, Salespeople as Relationship Managers, Insights and Ideas from the ISBM Summer Members Meeting, IPSS Update: ISBM Ph.D. Seminar Series, B-to-B Ph.D. Student Research Camp 2010, Harvard to Host 2010 ISBM B-to-B Academic Conference.

Research Newsletter Vol 2 Iss 2 July 2009 (PDF)

ISBM academic newsletter published July 2009. No Apology for B2B Lab Research, Frameworks for Thinking Through the New Media and B-to-B, 2009 ISBM Doctoral Award Competition, B-to-B Ph.D. Research Camp AND Biennial Academic Conference at Harvard Business School, IPSS Update: ISBM Ph.D. Seminar Series.

Research Newsletter Vol 2 Iss 1 February 2009 (PDF)

ISBM academic newsletter published February 2009. ISBM Data Resources Program Survey, Some Suggestions for Doing Social Network Research in B-to-B Marketing, 2008 ISBM Dissertation Award Winners, B-to-B Marketing in Turbulent Times: Perspectives from Mplanet, Ph.D. Student Camp 2009, IPSS Update: ISBM Ph.D. Seminar Series, Academic Job Market.

Research Newsletter Vol 1 Iss 4 November 2008 (PDF)

ISBM academic newsletter published November 2008. PhD Student Camp 2009, ISBM Research: A 25th Anniversary Perspective, ISBM Data Resources Program, University of Houston to Host Educational Resources Program, Reflections on the 2008 ISBM Academic Conference, IPSS Update: ISBM PhD Seminar Series.

Research Newsletter Vol 1 Iss 3 July 2008 (PDF)

ISBM academic newsletter published July 2008. ISBM Academic Conference, DRP Update, Status Update on the ISBM Educational Resources Program, ISBM Dissertation Support Competition 2008, ISBM 25th Anniversary Members’ Meeting, Journal of Marketing Editor Q&A, IPSS Update: ISBM Ph.D. Seminar Series.

Research Newsletter Vol 1 Iss 2 May 2008 (PDF)

ISBM Research newsletter published May 2008. BtoB Questions for JM Editor Kohli, IPSS Update: ISBM Ph.D. Seminar Series, 2008 Academic Conference Schedule, ISBM Trends Study: It All Starts with Deeper Customer Understanding.

Research Newsletter Vol 1 Iss 1 February 2008 (PDF)

ISBM academic research newsletter published February 2008. IPSS Update: ISBM Ph.D. Seminar Series, ISBM Data Resources Program, ISBM Educational Resources Program, ISBM Dissertation Support Award and 2007 Winners, ISBM B-to-B Ph.D. Student Research Camp 2007 and Upcoming in 2009, From the Membership, 2008 Academic Conference, Cross-Sectional Versus Longitudinal Survey Research.