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ISBM PhD Seminar Series (IPSS)

Objective

The objective of the ISBM PhD Seminar Series (IPSS) is to provide a range of short, PhD level seminars in Business-to-Business (B2B) Marketing. These seminars, delivered electronically by some of the world's leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide who are considering research careers in B2B Marketing.

Course Offerings for Spring 2014

IPSS offers electronic participation in substantive and methodological courses essential for PhD students with research interests in business markets. Substantive topics include theory development in business markets, sales management, marketing channel management, and new product development and marketing, among others. Methodological topics include qualitative research methods, social network analysis, and structural equation modeling, among others. Courses are repeated in a 2 - 3 year cycle.

Innovation Strategy

Gerard Tellis, Jerry and Nancy Neely Chair in American Enterprise and Professor of Marketing, University of Southern California

The course will be offered on Tuesdays at 1:00PM ET during March and April 2014 (exact dates to be determined).  The course consists of seven sessions of 90-120 minutes each.  If needed, a technology session will be scheduled before the course begins.

Complete Course Description & Start Dates

Social Networks

Stefan Wuyts, Associate Professor of Marketing, Koc University & Tilburg University

The class will consist of 8 interactive two-hour lectures. The lectures will be organized on Mondays, at 11:00AM Eastern Time, during the months of March and April. The precise days are: March 3, 10, 17, 24, and 31 and April 14, 21, and 28.

Complete Course Description & Start Dates

Registration Deadline for both courses: Monday, February 17, 2014

Academic Membership

Stay connected to the ISBM B2B academic community where research is directly applied to business marketing strategies and practices. Learn More

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