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ISBM PhD Seminar Series (IPSS)


The objective of the ISBM PhD Seminar Series (IPSS) is to provide a range of short, PhD level seminars in Business-to-Business (B2B) Marketing. These seminars, delivered electronically by some of the world's leading scholars, provide access to leading developments and methods necessary to doctoral students worldwide who are considering research careers in B2B Marketing.

Admission Procedure, Participation and Requirements

Admission Procedure and Application materials

Apply to an IPSS course


Course Offerings for Fall 2015

IPSS offers electronic participation in substantive and methodological courses essential for PhD students with research interests in business markets. Substantive topics include theory development in business markets, sales management, marketing channel management, and new product development and marketing, among others. Methodological topics include qualitative research methods, social network analysis, and structural equation modeling, among others. Courses are repeated in a 2 - 3 year cycle.

Qualitative Research Methods

Abbie Griffin, Royal L. Garff Presidential Chair in Marketing, University of Utah

The objectives of this seminar are to help students understand and apply the methods of qualitative research to investigate business problems. The course will combine substantive materials on various topics (see below) with analysis of published research using these various qualitative research methods in business settings. As the course is designed to be a primer on these methods, it will start from the very basics. By the end of the 10 sessions, which are taught over 15 weeks, students are expected to develop a research proposal for a project using qualitative research methods in a B2B context that could be submitted to ISBM for funding consideration..

Complete QRM Course Description & Start Dates


Distribution Channel Relationships

Kersi Antia, Associate Professor, Marketing, Western University

This seminar is designed to provide an introduction to the area of distribution channel relationships. As such, it will identify, review, evaluate and critique a variety of topics in the field of channel relationships. The major objectives are to help you (1) understand the methods and perspectives employed in the area, (2) become a more sophisticated consumer of channels research, and (3) identify areas for future research activity.

Complete Channels Course Description & Start Dates

Academic Membership

Stay connected to the ISBM B2B academic community where research is directly applied to business marketing strategies and practices. Learn More

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