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2010 ISBM Academic Conference: Advances in B-to-B Marketing

ISBM Biennial Academic Conference

August 11-12, 2010
Harvard Business School
Boston, Massachusetts 02163

Conference Objectives

  • Develop new ideas and new ways to address the most pressing issues at the interface of the B-to-B academic and practitioner communities
  • Generate new research approaches and ideas
  • Provide a forum for interaction amongst the world's leading B-to-B researchers


Early registration fee - $395.00 USD, after June 16, 2010 - $445.00 USD.

On-site registration - add $50.00 USD administrative fee and we can only accept check or credit card payment on-site.

Faculty Registration

Ph.D. Students can register for a reduced rate of $175.00 USD

Ph.D. Student Registration

Cancellation Policy

  • On or before July 6, 2010 - no fee
  • Between July 7-22, 2010 - $100.00 fee
  • After July 22, 2010 - no refund will be given and full conference registration fee is due
  • On-site Registration will be charged a $50.00 administrative fee

Call for Papers

Call for Papers

We are currently seeking papers and special sessions for the conference. 
Click for submission process.  Abstract are due by 1 March 2010.


Conference Schedule*

View the Complete Conference Schedule (.pdf 491Kb)  *Acrobat

* is subject to change

August 11, 2010

Welcome and Lunch
Welcome and Conference Overview
Concurrent Sessions:

  • WC1 - Relationships
  • WC2 - Interfirm Issues
  • WC3 - Sales Issues I
  • WC4 - Channels
Concurrent Sessions:

  • WD1 - Emerging Issues in B2B Marketing
  • WD2 - Multi-Stage Marketing
  • WD3 - Strategic Issues in B-to-B
  • WD4 - Services I
  • WD5 - Governance
  • WD6 - B2B Marketing Strategies
Evening Reception

August 12, 2010

Continental Breakfast
Concurrent Sessions:

  • TA1 - Trade Show Effectiveness:  Putting Science Behind the Sizzle
  • TA2 - B2B Structure and Concepts
  • TA3 - Sales Issues II
  • TA4 - Contemporary Research Issues in Franchising
  • TA5 - Decision Making in B2B
  • TA6 - Networks I
Concurrent Sessions:

  • TB1 - Dark Side Research Issues in Relationship Marketing
  • TB2 - Advances in Interorganizational Exchange I
  • TB3 - Marketing Strategy
  • TB4 - Relationships and Responsibility
  • TB5 - Networks II
  • TB6 - Services II
Concurrent Sessions:

  • TC1 - Meet The Editors
  • TC2 - Regional Issues in B2B
  • TC3 - Advances in Interorganizational Exchange II
  • TC4 - Networks III
  • TC5 - Channels and Relationships
  • TC6 - Solutions
Closing Plenary:  B-to-B Issues Forum
ISBM Trends Study 2012
CMO Forum
Evening Reception
Located at the Inn at Harvard
Atrium Dining Room


Travel and Hotel Information

The Inn At Harvard
1201 Massachusetts Avenue
Harvard Square
Cambridge, MA  02138 USA
Phone:  +1 617-491-2222

To guarantee our conference rate of $185.00/night, please book directly with the hotel by phone or email and reference our group name ISBM Academic Conference or group code 279202 when making your reservation.  This rate is based on availability and will be extended for the dates of August 8-16, 2010.  We are not holding a block of room, so make your reservations early.


Transportation to the Inn at Harvard or the Harvard Square Hotel:

If you are staying at the conference hotel (The Inn at Harvard), the easiest way way to get to the hotel is by train.  Get off the Red Line at Harvard Square.  The hotel is 1/10 of a mile from the subway stop, right on Massachusetts Avenue.

Transportation to Harvard Business School:

There are many option to reach Harvard Business School  For complete trip details visit

Harvard Business School is just a short walk from both The Inn at Harvard and the Harvard Square Hotel.



  • The Pennsylvania State University's Institute for the Study of Business Markets (ISBM)
  • Hosted by the Harvard Business School


Conference Organizers

Rajdeep Grewal - - The Pennsylvania State University

Gary L. Lilien - - The Pennsylvania State University

Das Narayandas - - Harvard Business School

For More Information

Lori Nicolini, Conference Administrator
Institute for the Study of Business Markets (ISBM)
Smeal College of Business
The Pennsylvania State University
484 Business Building
University Park, PA  16802-3603

Phone:  814-863-2782
Fax:  814-863-0413

Academic Membership

Stay connected to the Institute's B2B academic community where research is directly applied to business marketing strategies and practices. Learn More

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