The mission of ISBM is to play a leadership role in advancing the theory and practice of business-to-business (industrial) marketing, and to advance business marketing as a specialized field within the broader marketing discipline.

To this end, the ISBM supports publishable academic research by providing:

• expense funding
• access to cooperating firms (as research partners/sites)

The ISBM favors research that can either be directly applied to business marketing strategies and practices, or that can lead to a better understanding of key business-to-business marketing phenomena.

The ISBM also supports the development of pedagogic material that can directly improve the teaching and practice of business-to-business marketing.