Presented by: Hanan Gelbendorf and Ron Rosenberg, 2creativ
April 12, 2011

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This webinar focuses on the venues which are likely to generate most enterprise viewing for your brand, and on the tools which will give you insights about your prospects, customers and competitors. Peppered with pragmatic yet low cost suggestions, this webinar will help you propel your social media activities into a higher gear within weeks.

Social marketing is not just about launching Facebook page or posting a tweet… In fact it’s about your responsibility as a B2B marketer to perform three major tasks:
1.    Understand what the industry (and mainly your customers) are interested in.
2.    Enable your organization to take a proactive leading part in this conversation
3.    Establish tangible goals and a framework of metrics to optimize the social activity 

In this webinar you'll be introduced to:
•    A discussion about the most relevant social arenas / venues for B2B
•    The most prominent social media marketing strategies for B2B
•    Effective framework for engagement
•    Methods of mining conversations about your products, prospects, customers, and competitors.
•    Relevant goal setting for social media activity
•    How to measure the impact of your actions
About 2creativ
2creativ helps enterprises deploy social media tools to strengthen their brands and expand their business.  We develop and implement social media marketing strategies designed to build loyal communities around the brands, deliver their messages, and increase the returns on their marketing budget.  We relay on cutting edge tools to deliver highly focused data to our clients, and leverage our insights to achieve measurable success benchmarks in their social media marketing programs.
One of our unique services is named BUZZ HUNTER, marketing research and analysis based on our ability to scan over a hundred million comments daily within the social media sphere and focus just on those relevant to our customers.  This allows us to provide services ranging from stand-alone market audit and all the way to on going real time monitoring and generation of insights, conclusions and recommendations.
 

About 2CREATIV

Hanan Gelbendorf
Hanan founded 2creativ after spending over 17 years in leadership roles in corporations such as Eastman Kodak, Creo-Scitex, and within several web startups. Hanan specializes in innovation, social media, marketing and product strategy. His experience includes Business to Business product marketing and management, strategy, advertising, and brand development. Hanan Holds an Executive MBA from  Smeal College of Business, Penn State and a BA in Industrial Design from Bezalel, Jerusalem Israel
 
Ron Rosenberg
Ron brings to 2creativ his 30 years experience as an entrepreneur and a strategist. He  co-founded and/or led numerous successful companies in the e-commerce, health care, software, and chemical industries. Ron specializes in adopting new technologies within existing business models. As a community activist Ron highly versed in educational issues and fundraising. Ron holds a MBA Finance & Strategic Planning from New York University and a BA in Management and International Business from New York University.

For More Information

Contact Paula Dorminy or Gary Holler
isbm@psu.edu
814-863-2782