December 3, 2009
1:00 p.m. EDT

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How’s your Serve?

Many product companies aspire to ride the wave of the service revolution as part of their growth strategy.  However, a significant number of them stumble as they enter the new context of services.   What can product-centric companies do to avoid the culture shock that often accompanies the shift toward services?  During this engaging webinar we will discuss “How To” implement the best practices that have been learned from product-centric companies which have created growth through new service strategies. 

Peer Insight has studied this challenge across industries ranging from building automation (Johnson Controls) to consumer electronics (Microsoft) to aircraft power (GE).  In this seminar, we will share our findings on how product-centric companies can transition to being total solution providers by developing the customer-centric assets that drive profitable growth in the services era.

Content

Participants who join this webinar will learn – through leading-edge research and concrete case examples – how to:

• Develop the four pillars of a comprehensive services strategy

• Leverage new research and development methods to engage customers directly and create successful service offerings

• Apply  three low-cost methods to prototype new services

• Avoid the common errors of omission made by other product-centric companies

• Act on the business model implications of transitioning from products to services

About the Presenters

Tim Ogilvie, Co-founder and CEO, formed Peer Insight in 2003 to help develop the science of service innovation. Tim has been focused on service innovation for the past decade.  He is an internationally recognized thought-leader that has led numerous studies on this topic, including the Global Service Innovation Consortium, “Seizing the White Space:  Service Innovation in the United States,” (Tekes) and “Device Enabled Services” which examined 26 device-enabled service businesses and discovered that there are proven principles that product companies can embrace for success.  Prior to Peer Insight, Tim was the Co-founder of Brivo Systems, a web-based security systems provider.  He also founded and led the Price Waterhouse Global Benchmarking Practice.  Tim is a visiting lecturer at the University of Virginia Darden School of Business Administration.

Kimberly Campbell is a Sr. Director of Consulting at Peer Insight and a service innovation leader focused on innovation through new business models. Prior to joining Peer Insight, Kimberly led corporate innovation initiatives at Johnson & Johnson and advised both Fortune 500 and new venture clients with Accenture and the Wharton Small Business Development Center.  Kimberly has over 10 years of experience including client work in the pharmaceutical, medical device and cosmeceutical industries. Kimberly earned an MBA from the Darden School of Business at the University of Virginia and a BS in Business Management from the American University in Washington, DC.

Cost and Registration

This webinar is complimentary but you do need to register.
REGISTER

For More Information

Contact Paula Dorminy or Gary Holler
814-863-2782
isbm@psu.edu