Effective execution of critical marketing programs is often the difference between success or failure in highly-competitive business-to-business markets.

The MSA/B/C System helps marketing and product management professionals develop the essential skills they need to plan, execute, and manage marketing programs that generate measurable sales response, by providing marketing professionals with the practical and proven training they need to run successful business-to-business marketing programs.

For corporate marketing professionals, the MSA/B/C System trains and reinforces the proven skills of marketing execution required to implement the critical marketing projects that build sales and new business for their companies.The MSA/B/C program is a practical online assessment, training, and certification program that helps marketing professionals significantly improve their marketing execution and real-world marketing management skills.

Web-Based Training to Meet the Needs of Busy Marketing Professionals
Both the MSA/B/C and CRM-FM programs are taken in a Web-based BMI training account established for each user, and can be completed according to each user’s own time schedule to meet the needs of busy marketing professionals.

MSA/B/C Content Overview

Major content topics covered in MSA/B/C training include:

• Marketing plan evaluation and development
• Print advertising programs
• Marketing deliverables
• Copy, layout, and execution
• Direct mail: Planning, testing, development, and execution
• Trade show planning, promotion, and execution
• Web site development
• Public relations
• Market testing
• Video and multimedia
• New product launches, start-ups, and sales turnaround situations

When using the MSA/B/C program, marketing managers can work quickly to build their marketing-related knowledge at the question/answer level, or the broader topic level, or they can move sequentially through the content at their own speed: They decide when they are ready to move on, or they can repeat the process to build their knowledge in specific topic areas.

An MSA/B/C user’s passing-level test score (90%) on the MSC examination awards MSC certification, an industry-recognized credential for business-to-business marketing professionals.

Content utilized in the MSA/B/C program is based on the Business Marketing Institute's printed workbook, The Marketing Manager's Handbook, a comprehensive, 512-page desktop reference workbook, provided to each MSA/B/C user, and covering the practical, proven methods required for marketing success in every type of marketing activity required in business-to-business marketing programs for companies in industrial, technology, and service markets.

Click here for a comprehensive listing of content and topics covered in the MSA/B/C system.

Click here to download the table of contents in .PDF format for The Marketing Manager’s Handbook.

Cost

The BMI has offered ISBM Members a special rate if you order from our website. 

Marketing Skills Assessment/Skill-Building/Certification (MSA/B/C) = $800 (Regularly priced at $883)

Contact the BMI

Visit the BMI website.

Rick Kean, Managing Director
rkean@businessmarketinginstitute.com

General Inquiries
info@businessmarketinginstitute.com

Address
1560 N. Clark Street, Suite 4215
Chicago, IL 60610 USA

Phone
(312)-371-5663