Social Media in B-to-B: What's Working, What's Next

March 1 - 3, 2010
The Houstonian Hotel
Houston, Texas

We have assembled leading researchers and practitioners to present live "cases in progress", experiments, do's and don'ts, and principles for navigating the social media sphere.

Speakers include:

Jeff Hayzlett, CMO, Kodak (Keynote)
B-to-B Social Media Strategy at Kodak

Tony Summerlin, Vice President and Director of Consulting, Touchstone
Federal Government and Social Media Strategy

Dr. Arvind Rangaswamy, Associate Dean for Research and faculty, Penn State
Social Media and B-to-B Planning Frameworks

Peter Auditore, Head of Business Influencer Relations Group, SAP America, Inc.
Key Lessons from Cases in Practice

Dr. Kirthi Kalyanam, University of Santa Clara
Building a Self-Sustaining Network

Dr. Christophe Van de Bulte, Wharton School of Business
The Art and Science of B-to-B Online Communities

Dave Will, Peach New Media
The Engines that Drive Social Media Networks

For More Information

Contact Paula Dorminy or Gary Holler
814-863-2782
isbm@psu.edu