ISBM New Offering Realization Consortium

Consortium to be held on October 28, 2010 in Evanston, Illinois.

We have assembled a "powerhouse" team of thought leaders and practitioners who will present and lead interactive discussions on the topic of: Network-Centric Innovation --how to mobilize social media and business networks to create better, stronger new offering ideas.

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Speakers and Topics

Dr. Mohan Sawhney from Kellogg will give a presentation on his research and and lead a panel discussion on network centric innovation
Dr. James Anderson from Kellogg will present a highly interactive, roundtable discussion on "Building Better Business Cases: Advances and Challenges”.
Victor Welch, Marketing and Customer Insight, GE, will present a case study on GE innovation process
ISBM member Karoline McLaughlin, Innography, will discuss an interesting tool and approach to managing the new offering process and intellectual property that results (confirmation pending)

Agenda

7:15 a.m.	Continental Breakfast
8:00 a.m.	Convene/Overview -- Dr. Ralph Oliva
8:30 a.m.	Roundtable Introductions
9:45 a.m.	Networking Break
10:00 a.m.	Dr. James Anderson William L. Ford Professor of Marketing and Wholesale Distribution Kellogg School of Management, Northwestern University “Building Better Business Cases: Advances and Challenges”
10:45 a.m.	Networking Break
11:00 a.m.	Victor Welch Marketing and Customer Insight, GE "Connecting Marketing to Fundamental Research at GE"
11:45 a.m.	Lunch
1:00 p.m.	Karoline McLaughlin Director of Marketing, Innography "New Tools and Approaches to Managing Intellectual Property"
1:45 p.m.	Networking Break
2:00 p.m.	Dr. Mohan Sawhney Tribune Professor of Management Kellogg School of Management, Northwestern University "Building Connections for Network-Centric Innovation: Insights from Research and Practice"
2:45 p.m.	Networking Break
3:00 p.m.	Roundtable Discussion
4:00 p.m.	Adjourn

Date and Location

This meeting will be held on October 28, 2010 at the Allen Center at Northwestern University in Evanston, Illinois.

Recommended hotels: The Hotel Orrington or the Hilton Garden Inn .

Allen Center Taxi Limo Information

Cost and Registration

ISBM Members: $350
Non Members: $700