The 26th ISBM Annual Meeting
B-to-B Marketing: Tough Tactics for Fast Payback in Today’s Markets… Navigating Today. Looking Toward a Brighter Future.

This meeting will provide you with the tools to help you and your firm move past “Victim,” beyond “Survivor,” to “Winner” in today’s markets.  

Winning firms see this as a time of opportunity, as well as a time of challenge. It’s a time to be working with the best approaches available to produce fast return, while staying on course, and setting the stage for a brighter future.

To help you navigate, we’ve called on practitioners leading the charge at member firms, ISBM research fellows, and thought leaders to bring you their very best. New ideas with in-practice examples on how to put them to work. Cases you can learn from—and move into your practice. And more…

Featured Speakers

General Electric has historically found a way to navigate through downturns, and emerge stronger, more resilient, with a view to opportunity. Hear from Steve Liguori, Director of Global Marketing for GE, as he outlines their plans for “Optimizing Today, Building for the Future, and delivering the Capabilities To Do Both.”

Don Scheibenreif, Vice President - Government and Healthcare Segment will present “Tightrope: Maintaining a Solutions Focus in a Price-Sensitive Environment.” Learn how Grainger - North America's leading distributor of Maintenance, Repair and Operations supplies to businesses and Government institutions - is maintaining and investing in customer solutions amidst a high price-pressure environment.

Sue Sears, CMO of Kimberly-Clark Professional will talk about equipping her team with the very sharpest tools in pricing and segmentation to navigate today’s markets.

B-to-B has always been about relationships. Get the latest on "The Impact of Relationships in Tough Business Markets," insights and in-practice cases from Ed O’Boyle, Global Practice Leader at Gallup.

ISBM fellow, Dr. Abbie Griffin, University of Utah, will present the first in her “Dear Abbie” series, focusing on how to get to the real Voice of the Customer in challenging market situations.

Markets, customers, competition are all moving fast. Are you selecting and dashboarding the right metrics to enable you and your firm to focus resources and optimize profits? Renowned researcher Dr. Roger Best will launch his all new online Marketing Metrics Handbook at our meeting. Self tutorial, with important algorithms, links to data resources, and step-by-step how-to’s built in. Enables you to select and track the right metrics.

Now is not the time to be an unarmed opponent on the pricing front. Tom Nagle, Renowned Researcher, and Partner, Monitor Group, will bring us insights on “Razor Edge Pricing—the Sharpest Value Based Tools for Today’s Markets.”

Marketing and sales need to be working in tighter concert than ever—and leveraging one another’s strengths to succeed in today’s markets. Gain valuable insights from Prabha Sinha, Founding Director of ZS and Associates.

“Shooting from the hip” is something we’re sometimes forced to do. But… now’s the time to mobilize data to make better decisions during the heat of battle. Peter Krieg, Founder and COO of Copernicus Consulting and author of Your Gut Is Still Not Smarter Than Your Head, will provide approaches and real cases on how to mobilize analytics for fast action.

Bonus Features

Each ISBM member firm and member attendee will receive a copy of Prabha Sinha’s important new book, "Building a Winning Sales Force." This book includes practical solutions on how to link marketing and sales for better effectiveness in difficult markets.

Through a generous introductory offer especially for ISBM Members, each member attendee will receive a license to Dr. Roger Best’s new self tutorial "Marketing Metrics Handbook"—a $400 value!

Agenda

Cost and RegIstration

Early Bird Discount! Register before July 20, 2009 and save $100.

ISBM Member: $850    Early Bird $750
Non-Member:  $1,050   Early Bird $950

REGISTER

Cancellation Policy

On or before July 20, 2009—no fee
Between July 21-August 5, 2009—$100 fee
After August 5, 2009 full conference fee due
All substitutions after July 20 will be subject to a $50.00 administrative fee

Location

Penn Stater Conference Center Hotel
215 Innovation Boulevard
State College, PA 16803
(800) 233-7505
(814) 863-5000
(814) 863-5002 Fax

A block of rooms will be held for the ISBM until July 19, 2009. Please call the Penn Stater directly to make your reservation. Use code ISBH09A for the ISBM meeting rate ($105++ single, $115++ double).

For More Information

Contact Paula Dorminy or Gary Holler
814.863.2782
isbm@psu.edu

ISBM Marketing Educators Consortium

Click here to be redirected to the Marketing Educator's Consortium on Thursday, August 20.