Our ISBM Educators Consortium has been meeting twice each year for quite a few years – in fact the upcoming meeting will be our 22nd  meeting together. This is our special “community of learning and practice” for all of those inside our member firms who have the charter to advance the practice, build competency, and create a more efficient and effective marketing process for their firms.

Features

The "Greenbelt for Growth" Marketing Boot Camp at Kennametal, presented by Joshua Scott

Working together with ISBM senior faculty Dr. Stuart Bither and Mr. Jeff Bennett, and in conjunction with the team at Kennametal, a process to select, develop, and crystallize growth projects, bring them into a weeklong intensive boot camp, and exit with a complete “go to market strategy” has been implemented at Kennametal.  Joshua Scott will review the case in detail – the design, execution, and results of that program. 

New offering in a new/innovative format

Marketing for Profitable Growth – “Web/Live”-Action-Learning Series, Dr. Roger Best, University of Oregon

A challenge for all of us is delivering high impact, actionable, professional development and business marketing that produces results and can be "installed" right away -- in the face of diminishing budgets, and the rising cost and pain of travel.

Rising to this challenge is our good friend and renown marketing educator Dr. Roger Best.  His new course on "Marketing for Profitable Growth" is in a new "Web/Live" format, which combines the convenience and affordability of Web-based learning, the real applicability of a team-based approach, and the customized attention of live face-to-face instruction.  How does he do all this?  Come and see!

Plenty of time for networking, hearing of your needs, gathering ideas, and learning with your peers.  

If you're leading -- or are part of -- efforts on the "marketing journey" for your firm, this consortium is a must! We hope to see you here in State College on August 20!

Agenda

Date and Location

This meeting will be held at the Penn Stater Conference Center Hotel on Thursday, August 20, 2009. Please contact the hotel directly for room accommodations.

Penn Stater Conference Center Hotel
215 Innovation Boulevard
State College, PA 16803
(800) 233-7505
(814) 863-5000
(814) 863-5002 Fax

A block of rooms will be held for the ISBM until July 19, 2009. Please call the Penn Stater directly to make your reservation. Use code ISBH09A for the ISBM meeting rate ($105++ single, $115++ double).

Cost and Registration

There is no fee for this meeting, however, please register online.

For More Information

Contact Paula Dorminy or Gary Holler
814.863.2782
isbm@psu.edu

ISBM Members Meeting

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