Dr. Liam Fahey
Adjunct Professor of Strategic Management, Babson College; Partner, Leadership Forum Inc.

Make better, more effective business decisions, based on marketplace insight...

Today we are all confronted with a flood of data. This seminar aids managers in filtering data to better select what's important for building competitive market knowledge, and teaches us how to use this knowledge to better develop and execute marketplace strategy.

Objectives

To enable participants to determine who their real competitors are, to demonstrate how to identify and assess their current and potential marketplace strategies, as well as changes in their value chains, assets, capabilities, and infrastructure, and as a consequence, to contribute to better and faster strategy development and execution.

A key element of this seminar is learning how to identify and monitor critical competitor indicators and how to draw inferences from them about competitors' current and potential strategies, intentions, assumptions, decisions and actions. A related element addresses how to transform competitor analysis into insights about customers, channels, suppliers, and marketplace dynamics.

This seminar is designed to help managers understand how to use market knowledge in making more effective and profitable decisions.

Who Should Attend

Senior executives, marketing executives, product managers, planning managers and professionals involved in any form of business intelligence.

Content

1. Understanding Competitor Analysis and Intelligence
1. What it is (and is not)
2. Differences between data, information, and intelligence
3. Purposes of analysis
4. Pitfalls in analysis and how to avoid them
2. Analyzing Competitors: Segments of Analysis
1. Marketplace strategy
2. Activity/value chain
3. Alliances and networks
4. Assumptions
5. Capabilities and competencies
6. Technology
7. Organizational infrastructure and culture
8. Pulling it all together: projecting competitors' future strategies and their implications
3. Integrating Analysis Into Decision Making
1. Identifying implications of analysis
2. Linking to strategy change
3. Linking to current and future decisions
4. Developing organizational procedures to connect managers and CA professionals
5. Processes for gathering data
6. Creating and maintaining data sources
   
   

Format

The two-day seminar meets from 8:30 a.m. to 5:00 p.m. each day. It combines a mix of lectures, discussion, syndicate work, and case work. All materials are provided. Attendees are encouraged to bring a live case from their practice for discussion.

Instructor

Dr. Liam Fahey is adjunct professor of strategic management at Babson College and a partner in the Leadership Forum, Inc. He is a world-renowned authority on competitive analysis and strategy. He authored Competitors: Outwitting, Outmaneuvering and Outperforming , and is co-editor of Learning from the Future: Competitive Foresight Scenarios . He is the author or editor of eight books and over forty articles or book chapters.

Dr. Fahey has served as editor of the journal, Planning Review . He has been the recipient of several teaching, research, and professional awards, among them the Meritorious Award for Excellence in Competitive Intelligence from the Society of Competitive Intelligence Professionals.

Date

This course will be scheduled for Spring 2010.

Cost

ISBM Member: $1,500
ISBM Non-Member: $2,500

Cancellation Policy

Up to 30 days prior —no fee
Between 29 – 15 days prior —$100 fee
Within 14 days prior —full conference fee due
All substitutions within 14 days prior to the seminar will be subject to a $50.00 administrative fee.

Contact Us

Paula Dorminy or Gary Holler
Phone: 814-863-2782
Fax: 814-863-0413
E-mail: isbm@psu.edu