Competitor Analysis and Market Intelligence
December 11 - 12, 2012
Instructor: Dr. Liam Fahey
Adjunct Professor of Strategic Management, Babson College; Partner, Leadership Forum Inc.
Make better, more effective business decisions, based on marketplace insight...
Today we are all confronted with a flood of data. This seminar aids managers in filtering data to better select what's important for building competitive market knowledge, and teaches us how to use this knowledge to better develop and execute marketplace strategy.
To enable participants to determine who their real competitors are, to demonstrate how to identify and assess their current and potential marketplace strategies, as well as changes in their value chains, assets, capabilities, and infrastructure, and as a consequence, to contribute to better and faster strategy development and execution.
A key element of this seminar is learning how to identify and monitor critical competitor indicators and how to draw inferences from them about competitors' current and potential strategies, intentions, assumptions, decisions and actions. A related element addresses how to transform competitor analysis into insights about customers, channels, suppliers, and marketplace dynamics.
This seminar is designed to help managers understand how to use market knowledge in making more effective and profitable decisions.
Who Should Attend
Senior executives, marketing executives, product managers, planning managers and professionals involved in any form of business intelligence.
- Understanding Competitor Analysis and Intelligence
- What it is (and is not)
- Differences between data, information, and intelligence
- Purposes of analysis
- Pitfalls in analysis and how to avoid them
- Analyzing Competitors: Segments of Analysis
- Marketplace strategy
- Activity/value chain
- Alliances and networks
- Capabilities and competencies
- Organizational infrastructure and culture
- Pulling it all together: projecting competitors' future strategies and their implications
- Integrating Analysis Into Decision Making
- Identifying implications of analysis
- Linking to strategy change
- Linking to current and future decisions
- Developing organizational procedures to connect managers and CA professionals
- Processes for gathering data
- Creating and maintaining data sources
The two-day seminar meets from 8:30 a.m. to 5:00 p.m. each day. It combines a mix of lectures, discussion, syndicate work, and case work. All materials are provided. Attendees are encouraged to bring a live case from their practice for discussion.
Dr. Liam Fahey is adjunct professor of strategic management at Babson College and a partner in the Leadership Forum, Inc. He is a world-renowned authority on competitive analysis and strategy. He authored Competitors: Outwitting, Outmaneuvering and Outperforming , and is co-editor of Learning from the Future: Competitive Foresight Scenarios . He is the author or editor of eight books and over forty articles or book chapters.
Dr. Fahey has served as editor of the journal, Planning Review . He has been the recipient of several teaching, research, and professional awards, among them the Meritorious Award for Excellence in Competitive Intelligence from the Society of Competitive Intelligence Professionals.
Date and Location
This course is scheduled for December 11 - 12, 2012 in Pittsburgh, PA at the Doubletree Pittsburgh Airport.
A room block is being held at the Doubletree until December 3; the group rate is $119.00+/night. Please contact Reservations at 412-329-1400 to make your room reservations and be sure to reference "Penn State University" to get the group rate. Reservations made after 12/3/2012 will be subject to room and rate availability.
The Doubletree does provide a complimentary airport transfer service; please be sure to verify instructions when you make your room reservation.
ISBM Member: $1,500
ISBM Non-Member: $2,500
Up to 30 days prior —no fee
Between 29 – 15 days prior —$100 fee
Within 14 days prior —full conference fee due
All substitutions within 14 days prior to the seminar will be subject to a $50.00 administrative fee.
Paula Dorminy or Gary Holler