Ready to Join?
If you are interested in joining our network of B2B practitioners and academics, please contact Suzanne Lavin, the Institute’s Executive Director, at 814-863-2782. Together you can discuss how the Institute can help your firm to:
- increase profitability through better value demonstration, documentation and pricing;
- drive organic growth through new tools that deliver offerings to market faster;
- get higher ROI on marketing investments and focused resource allocation;
- connect to B2B researchers, thought leaders, and marketing professionals.
We offer both standard and enhanced membership packages. With the enhanced membership package you'll get Institute “credits” that can be used to cover fees for courses, meeting, and events.
Call us; we’d be delighted to have you join the Institute.