The Institute brings together the business-to-business academic community where research is directly applied to business marketing strategies and practices or leads to a better understanding of key B2B marketing phenomena.
The Institute supports the development of teaching material that can directly improve the practice of B2B marketing.
By creating a B2B Pulse account, you can gain access to:
- our research fellows
- research funding opportunities
- research newsletters
- special interest groups (innovation, analytics, buying behaviors)
- B2B educational materials