If your focus is business-to-business marketing—marketing from one business or "value chain" to another—the ISBM is a valuable resource for you and your firm.

The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business Administration at Penn State. We are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world.

Call Ralph Oliva or Helene Mathern today at 814-863-2782 to learn how the ISBM has helped our Member firms drive customer growth and increase profitability

Alliance & Media Partners

ISBM is proud to be in alliance with these outstanding organizations:

AMA: American Marketing Association
APQC: American Productivity and Quality Center
ASAP: Association of Strategic Alliance Professionals
BMI: Business Marketing Institute
BtoB Magazine
CAPS: Center for Advanced Purchasing Studies
CBIM: Center for Business and Industrial Marketing, Georgia State
CDMA: Commercial Development and Marketing Association
CEIR: Center for Exhibition Industry Research
CSL: Center for Services Leadership, Arizona State
DMI: Design Management Institute
MSI: Marketing Science Institute
Sales and Marketing Management
Stage-Gate Inc.
ZIBS: Zyman Institute of Brand Science