2011 Working Paper Collection
Collection of 2011 Working Papers for Resource Library
| Title | Description |
|---|---|
| Intra-Brand Competition, Governance Mechanisms, and Channel Outcomes in Dual Distribution Systems | 03-2011 Alberto Sa Vinhas, Jan B. Heide |
| Performance Implications of Deploying Marketing Analytics | 02-2011 Frank Germann, Gary L. Lilien, Arvind Rangaswamy |
| User-Generated Open Source Products: Founder’s Social Capital and Time-to-Product-Release | 01-2011 Girish Mallapragada, Rajdeep Grewal, Gary L. Lilien |
