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A Model and Empirical Test of Marketing's Cross-Functional Relationship with Sales
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08-2001 Philip L. Dawes and Graham R. Massey |
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A Study in Shipper Contracting Relationships
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09-2001 Drew M. Stapleton and Virginie Saulnier |
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Business Marketing in the Decade Ahead
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01-2001 Bob Donath |
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Creating Your Own Breakthrough
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13-2001 Bob Donath |
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Distribution Planning Revisited: New Models for New Challenges
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03-2001 Anantaram Balakrishnan, Joseph Geunes, and Michael S. Pangburn |
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Economics of Electronic Intermediaries With Aggregation Benefits
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12-2001 Hermant K. Bhargava and Vidyanand Choudhary |
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How and Why Decision Models Influence Marketing Resource Allocations
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07-2001 Gary L. Lilien, Arvind Rangaswamy, Katrin Starke, Gerrit H. Van Bruggen |
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Inter-Organization Relationships in Professional Services: Towards a Typology of Inter-Organizational Relationships
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10-2001 Angus Laing and Paul Lian |
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On Cost Informed Pricing and Customer Value: A Resource-Advantage Perspective On Industrial Innovation Pricing Practices
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11-2001 Paul Ingenbleek, Marion Debruyne, Ruud Frambach and Theo Verhallen |
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On the Value of Cooperative Buyer-Seller Relationships in Industrial Markets
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02-2001 Thomas Werani |
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Performance Assessment of the Lead User Idea. Generation Process for New Product Development
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04-2001 Gary Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack and Eric von Hippe |
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The Effect of Information Technology on Salesperson Performance
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05-2001 Niels Schillewaert and Michael Ahearne |
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The Role of Institutional Environment in Marketing Channels
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14-2001 Rajdeep Grewal and Ravi Dharwadkar |
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The Virtual Integrated Design Method
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06-2001 Stan Aungst, Russell Barton, and David Wilson |
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Two-Stage Partial Observability Models of Innovation Adoption
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15-2001 Christophe Van den Bulte, and Gary L. Lilien |
