1997 Working Paper Collection
Collection of 1997 Working Papers for Resource Library
| Title |
Description |
|
A Model of Trade Show Diversity
|
8-1997 Jianan Wu, Ani Dasgupta, and Gary Lilien |
|
Capacity Competition in Non-Differentiated Oligopolistic Markets
|
12-1997 James A. Dearden, Gary L. Lilien, and Eunsang Yoon (Replaces 1-1996) |
|
Combining Value and Price to Make Purchase Decisions in Business Models
|
3-1997 James C. Anderson and James B.L. Thomson |
|
Customer Retention in Business Services: Determinants of Duration in Customer-Supplier Relationships
|
2-1997 Douglas Bowman |
|
Customer Value Moving Forward-Back to Basics
|
13-1997 Bob Donath |
|
Doctoral Programs in Business-to-Business Marketing: Status and Prospects
|
9-1997 Erwin Danneels and Gary L. Lilien |
|
Effect of Buyer-Seller Relationship Structure On Firm Performance
|
6-1997 Renee Fontenot, Richard P. Vlosky, Elizabeth Wilson, and David T. Wilson |
|
Generalizing About Trade Show Effectiveness: A Cross-National Comparison
|
5-1997 Marnik DeKimpe, Pierre Francois, Srinath Gopalikrishnan, Gary Lilien, and Christophe Van den Bulte |
|
Integrative Relationships: Reengineering The Sales Organization
|
11-1997 David T. Wilson |
|
Marketing In Transition: Responses To Drastic Change
|
14-1997 Bob Donath |
|
Organizing For Radical Product Innovation
|
10-1997 Rajesh K. Chandy and Gerard J. Tellis |
|
The Effects of R&D Team Co-location on Communication Patterns Among R&D, Marketing, and Manufacturing
|
7-1997 Christophe Van den Bulte and Rudy K. Moenaert |
