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A Fuzzy Logic Perspective on Global Market Entry: An Application to Country Risk Assessment
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1-1993 Joshua B. Levy, Eunsang Yoon and Richard E. Plank |
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Business Marketing 1993-2003: Increasingly Information Intensive
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14-1993 Bob Donath (A report from the 1993 ISBM Annual Members' Meeting.) |
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Closeness to the Customer in Industrial Markets: Towards a Theory-Based Understanding of Measurement, Organizational Antecedents and Performance Outcomes
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5-1993 Christian Homburg |
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Conducting Interorganizational Research Using Key Informants
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8-1993 Nirmalya Kumar, Louis W. Stern and James C. Anderson (Replaces 13-1992) |
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Customer Value Assessment in Business Markets: A State-of-Practice Study
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10-1993 James C. Anderson, Dipak C. Jain and Pradeep K. Chintagunta |
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Innovativeness in Industrial Organizations: A Two-Stage-Model of Adoption
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13-1993 Stephane Gauvin and Rajiv K. Sinha |
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New Methods for Estimating Business Markets
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3-1993 R. V. Brown, G. L. Lilien and J. W. Ulvila (Replaces 7-1989) |
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On the Predicitve Validity of the Intention to Purchase Measures in Business Markets
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9-1993 Shlomo Kalish and Ezer Soref |
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Powerful Suppliers, Vulnerable Resellers, and the Effects of Supplier Fairness: A Cross-National Study
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11-1993 Nirmalya Kumar, Lisa K. Scheer and Jan-Benedict E. M. Steenkamp |
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Soft and Hard Features of Interfirm Relationships: An Empirical Study of Bilateral Governance in Industrial Distribution
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6-1993 F. Robert Dwyer |
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The Effect of Production Costs and Transaction Costs on the Degree of Vertical (de)Integration
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2-1993 Shirish Dant and Ritu Lohtia |
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The Effects of Information and Company Reputation on Intentions to Buy a Business Service
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16-1993 Eunsang Yoon, Hugh J. Guffey and Valerie Kijewski |
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Total Quality Management of Business Marketing Functions
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4-1993 Bob Donath |
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Trade Shows: How Managers Pick Their Winners
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15-1993 Valerie Kijewski, Eunsang Yoon and Gary Young |
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Transaction Cost Analysis and Channel Integration: Contingency Effects of Manufacturer Power and Distribution Infrastructure
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7-1993 Gary L. Frazier & Tasadduq A. Shervani |
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Updating Image Research for the 1990's: The Contribution of a Company's Market Image to Marketing Strategy
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12-1993 Brent J. Johnson and David T. Wilson |
