2009 Working Paper Collection

Title	Description	Categories
Calculating, Creating, and Claiming Value in Business Markets: Status and Research Agenda	05-2009 Gary L. Lilien, Rajdeep Grewal, Min Ding, Doug Bowman, Abbie Griffin, V. Kumar, Das Narayandas, Renana Peres, Raji Srinivasan	Building Value Understanding, Research Working Paper, Communicate and Deliver Value
Developing and Deploying Effective Customer Solutions: The Role of Networks Within and Between Buying and Selling Teams	06-2009 Brian R. Murtha, Sundar S. Bharadwaj, Christophe Van den Bulte	Design Customer Value, Research Working Paper
Developing Knowledge-Based Innovation Advantage through Organizational Learning Strategies	01-2009 Eric (Er) Fang, Qiong Wang, Gary Lilien	Design Customer Value, Building Value Understanding, Research Working Paper
R&D, Advertising and Firm Performance in Recessions	03-2009 Raji Srinivasan, Gary L. Lilien	Design Customer Value, Research Working Paper, Communicate and Deliver Value
Referral Equity and Referral Management: The Supplier Firm's Perspective	07-2009 Mahima Hada, Rajdeep Grewal, Gary L. Lilien	Life Cycle Management, Communicate and Deliver Value
The Effect of Operations Strategy on Supplier-Customer Relationships	04-2009 Yoon Hee Kim, Urban Wemmerlöv	Research Working Paper, Life Cycle Management
Toward a General Model of Portfolio Decision-Making	02-2009 Linda Kester, Abbie Griffin, Erik Jan Hultink, Kristina Lauche	Design Customer Value, Research Working Paper