2008 Working Paper Collection
| Title | Description | Categories |
|---|---|---|
Understanding the Antecedents of Collateral Learning in New Product Alliances
|
01-2008 Ruby P. Lee, Jean L. Johnson, Rajdeep Grewal | Building Value Understanding, Research Working Paper, Strategy Formulation |
|
Counting Chickens before the Eggs Hatch: On the Valuation of New Drug (Product) Development Portfolios in the Pharmaceutical Sector
|
02-2008 Rajdeep Grewal, Anindita Chakravarty, Min Ding, John Liechty | Design Customer Value, Building Value Understanding, Research Working Paper, Communicate and Deliver Value |
|
Born to Win? How Foundational Network Structure Affects the Success of Open Source Development Projects
|
03-2008 Girish Mallapragada, Rajdeep Grewal, Gary Lilien | Research Working Paper, Strategy Formulation |
|
Supplier Traits for Better Customer Firm Innovation Performance
|
04-2008 Stephan M. Wagner | Design Customer Value, Research Working Paper |
|
Driving Customer Relationship Management (CRM) Performance: The Role of Knowledge Stores and Technology Assimilation
|
05-2008 Amit Saini, Rajdeep Grewal, Jean L. Johnson | Research Working Paper, Life Cycle Management |
|
Competing for the Future: Patterns in the Global Location of R&D Centers by the World's Largest Firms
|
06-2008 Gerard J. Tellis, Andreas B. Eisingerich, Rajesh K. Chandy, Jaideep C. Prabhu | Design Customer Value, Building Value Understanding |
|
Improving Sourcing Decisions in NPD Projects: Monetary Quantifications of Points of Difference
|
07-2008 Marc Wouters, James C. Anderson, James A. Narus, Finn Wynstra | Design Customer Value |
|
The Total Design Concept
|
08-2008 Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy, Gina M. Pingitore, Daniel Seldin | Design Customer Value |
