2007 Working Paper Collection
| Title | Description | Categories |
|---|---|---|
2007 Working Paper Collection
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Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
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02-2007 Aric Rindfleisch, Alan J. Malter, Shankar Ganesan, Christine Moorman | Building Value Understanding, Research Working Paper, Life Cycle Management |
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Deploying Customer Orientation in Outsourced Customer Support Relationships
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06-2007 Alka Citrin, Stefan Wuyts, Aric Rindfleisch | Research Working Paper, Life Cycle Management, Strategy Formulation |
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Exploring Differences Between Inventors, Champions, Implementers and Serial Innovators in Developing New Products in Large, Mature Firms
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04-2007 Edward W. Sim, Abbie Griffin, Raymond L. Price, Bruce A. Vojak | Design Customer Value, Building Value Understanding, Research Working Paper |
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How Serial Innovators Navigate the Fuzzy Front End of New Product Development
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03-2007 Abbie Griffin, Lieutenant Nathan Hoffmann, Raymond L. Price, Bruce A. Vojak | Design Customer Value, Building Value Understanding, Research Working Paper |
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It's Curtains for You: Firm Exit from an Emerging High-Technology Product Market
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01-2007 Rajdeep Grewal, Raji Srinivasan | Research Working Paper, Strategy Formulation |
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Navigating Local Environments with Global Strategies: A Contingency Model of Multinational Subsidiary Performance
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07-2007 Rajdeep Grewal, Murali Chandrashekaran, F. Robert Dwyer | Research Working Paper, Communicate and Deliver Value, Strategy Formulation |
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Top Management Involvement with Key Accounts: The Concept, Its Dimensions, and Strategic Outcomes
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05-2007 Rodrigo Guesalaga | Research Working Paper, Life Cycle Management |
