2006 Working Paper Collection
| Title | Description | Categories |
|---|---|---|
2006 Working Paper Collection
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Accountability for Cost and Performance in Sourcing Decisions for New Product Development Projects
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9-2006 Marc Wouters, James C. Anderson, James A. Narus, Finn Wynstra | Design Customer Value, Building Value Understanding, Research Working Paper |
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Asymmetric New Product Development Alliance: Win-Win or Win-Lose Partnership?
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2-2006 Kartik Kalaignanam, Venkatesh Shankar, Rajan P. Varadarajan | Design Customer Value, Research Working Paper, Life Cycle Management |
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Evaluating New Product Portfolio Strategies
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7-2006 Rajdeep Grewal, Min Ding, John Liechty (Replaced by 02-2008) | Design Customer Value, Research Working Paper |
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Institutional Forecasting: The Performance of Thin Virtual Stock Markets.
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8-2006 Gerrit H. Van Bruggen, Martin Spann, Gary L. Lilien, Bernd Skiera | Research Working Paper, Strategy Formulation |
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Internet Integration into the Industrial Selling Process.
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3-2006 Mary M. Long, Thomas Tellefsen, J. David Lichtenthal | Research Working Paper, Communicate and Deliver Value |
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Linking Customer Share to Relationship Performance: The Customer's Perspective
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10-2006 Andreas Eggert, Wolfgang Ulaga, Sabine Hollmann | Research Working Paper, Strategy Formulation |
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Modeling Key Drivers of Physician's Choice of Prescription Drugs: An Integrated View Incorporating Patient and Physician Heterogeneity.
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5-2006 Tulikaa Bhatia, Karsten Hansen, Lakshman Krishnamurthi | Design Customer Value, Research Working Paper, Communicate and Deliver Value, Strategy Formulation |
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Negotiation Agenda Strategies for Bargaining With Buying Teams
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11-2006 P.V. (Sundar) Balakrishnan, Charles Patton | Research Working Paper, Communicate and Deliver Value, Strategy Formulation |
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The Effect of Feedback and Learning on DSS Evaluations
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1-2006 Ujwal Kayande, Arnaud De Bruyn, Gary Lilien, Arvind Rangaswamy, Gerrit Van Bruggen | Research Working Paper, Life Cycle Management |
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The Role of Channel Alignment Capabilities in Effective Multiple-Channel Distribution Systems.
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6-2006 David C. Wallace, Jean L. Johnson, U.N. Umesh | Research Working Paper, Communicate and Deliver Value |
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Understanding and Managing Compound Relationships Between Firms.
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4-2006 William T. Ross, Jr., Diana C. Robertson | Research Working Paper, Life Cycle Management |
