2005 Working Paper Collection
| Title | Description | Categories |
|---|---|---|
2005 Working Paper Collection
|
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Assessing the Economic Value of Distribution Channels: An Application to the PC Industry
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8-2005 Junhong Chu, Pradeep K. Chintagunta and Naufel J. Vilcassim | Research Working Paper, Communicate and Deliver Value |
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B2B Ecommerce: Exploring US, Indian and Korean Purchasing Professionals
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3-2005 Somjit Barat, Dongdae Lee, Gopala "GG" Ganesh, and Audhesh K Paswan, Ph.D. | Research Working Paper, Communicate and Deliver Value |
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Client Perceived Value in Professional B2B Services—An International Perspective in Developing Economies
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17-2005 Vinh Q. La, Paul G. Patterson and Chris W. Styles | Building Value Understanding, Research Working Paper |
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Deriving Product Related Attributes with Business Buyer Input: Implications for Industrial Selling and Sales Force Management
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13-2005 J. David Lichtenthal and Stephen A. Goodwin | Design Customer Value, Building Value Understanding, Research Working Paper, Communicate and Deliver Value |
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Dissolution Versus Acquisition: The Differential Effects of Product-Market Strategy on New Firm Exit
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1-2005 Raji Srinivasan, Gary L. Lilien, and Arvind Rangaswamy | Design Customer Value, Research Working Paper |
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Does Relationship Commitment Help or Hurt in Business-to-Business Relationships?—The Role of Incumbent Errors and Competitive Market Pressures
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15-2005 Shankar Ganesan, Steven P. Brown, Babu L. John and Dixon H. Ho | Research Working Paper, Life Cycle Management |
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How Different Control Mechanisms and Trust Affect Customer Commitment An Empirical Study
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6-2005 Björn Sven Ivens, Alexander Haas, and Catherine Pardo | Research Working Paper, Life Cycle Management, Strategy Formulation |
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Innovation, Imitation, and new Product Performance: The Case of China
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2-2005 Kevin Zheng Zhou | Design Customer Value, Building Value Understanding, Research Working Paper |
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Know Thy Customer: The Very Heart of Marketing—Understanding Customer Needs and What They Really Value—Tops Business Marketers' Priorities
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19-2005 Ralph A. Oliva | Design Customer Value, Building Value Understanding, Research Working Paper, Life Cycle Management |
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Linking Customer Metrics to Shareholder Value for Firms with Contractual Relationships
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16-2005 Thorsten Wiesel and Bernd Skiera | Building Value Understanding, Research Working Paper, Life Cycle Management |
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Modular Strategies: B2B Technologies and Architectural Knowledge
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7-2005 Pierre J. Richard and Timothy M. Devinney | Research Working Paper, Strategy Formulation |
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Speed: Too Much of a Good Thing?
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10-2005 Jiyao Chen, Richard R. Reilly and Gary S. Lynn | Research Working Paper, Strategy Formulation |
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Strategic Business Marketing Developments in the New Europe: Retrospect and Prospect
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5-2005 Matti Aistrich, Massoud M. Saghafi, and Don Sciglimpaglia | Research Working Paper, Strategy Formulation |
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Team Empowerment, Uncertainty and Performance in New Product Development
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14-2005 Jiyao Chen, Richard R. Reilly and Gary S. Lynn | Design Customer Value, Research Working Paper |
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The Formation of Managerial Networks of Foreign Firms in China: The Effects of Strategic Orientations
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11-2005 Julie Juan Li and Kevin Zheng Zhou | Research Working Paper, Strategy Formulation |
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The Moderating Role of Trust in Determining Manufacturer's Vertical Control and Satisfaction with Supplier Performance
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4-2005 Sungmin Ryu, Ph.D., and Soonhong Min, Ph.D | Research Working Paper, Life Cycle Management |
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The Relationship Between a Firm's Efforts to Develop Deficient Suppliers and Competitive Advantage
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12-2005 Stephan M. Wagner | Research Working Paper, Life Cycle Management, Strategy Formulation |
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Uncertainty: Is it a Threat or Opportunity for New Product Development Teams?
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18-2005 Jiyao Chen, Richard R. Reilly, and Gary S. Lynn | Design Customer Value, Research Working Paper |
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Value Creation in the Relationship Life Cycle: A Quasi-Longitudinal Analysis
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9-2005 Andreas Eggert, Wolfgang Ulaga and Franziska Schultz | Building Value Understanding, Research Working Paper, Life Cycle Management |
