2004 Working Paper Collection
| Title | Description | Categories |
|---|---|---|
2004 Working Paper Collection
|
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e-Business Infusion in Manufacturer-Reseller Relationships: Impact on Channel Effectiveness
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10-2004 Talai Osmonbekov and Daniel C. Bello | Research Working Paper, Communicate and Deliver Value |
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Location, Location, Location: How Structural Embeddedness Affects Project Success in Open Source Systems
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8-2004 Rajdeep Grewal, Gary L. Lilien and Girish Mallapragada | Design Customer Value, Building Value Understanding, Research Working Paper |
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Measuring Performance Using Stochastic Frontier Analysis: An Industrial Salesforce Illustration
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6-2004 Leonard J. Parsons | Research Working Paper, Communicate and Deliver Value |
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Outdoor Advertising for Business Markets
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3-2004 J. David Lichtenthal, Vivek Yadav and Naveen Donthu | Research Working Paper, Communicate and Deliver Value |
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Predicting the Role of Fairness in Bargaining: Out-of-Sample Estimates from a Social Utility Model with Quantal Response
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1-2004 Arnaud De Bruyn and Gary E. Bolton | Research Working Paper, Communicate and Deliver Value |
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Resource Development and Managerial Threat Assessment
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2-2004 Thomas S. Gruca and Bruce R. Klemz (Replaces 3-1999) | Research Working Paper, Strategy Formulation |
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The Adoption of Total Cost of Ownership for Sourcing Decisions—A Structural Equations Analysis
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4-2004 Marc Wouters, James C. Anderson and Finn Wynstra | Design Customer Value, Building Value Understanding, Research Working Paper |
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The Emergence of Dominant Designs
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9-2004 Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy | Design Customer Value, Research Working Paper |
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The Impact of Channel Function Performance on Buyer-Seller Relationships in Marketing Channels
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5-2004 Gerrit H. Van Bruggen, Manish Kacker and Chantal Nieuwlaat | Research Working Paper, Communicate and Deliver Value |
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The Network Customer: A Holistic Approach to Value Management in Networks
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7-2004 Stephan C. Henneberg and Stefanos Mouzas | Research Working Paper, Life Cycle Management, Strategy Formulation |
