2003 Working Paper Collection
| Title | Description | Categories |
|---|---|---|
2003 Working Paper Collection
|
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A Competence-Innovation Framework of Non-Equity Alliance Performance
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5-2003 Siegfried P. Gudergan, Timothy Devinney, and R. Susan Ellis | Design Customer Value, Research Working Paper |
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A Constrained Finite Mixture Structural Equation Methodology for Empirically Deriving Strategic Types
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6-2003 Wayne S. DeSarbo, C. Anthony Di Benedetto, Kamel Jedidi and Michael Song | Research Working Paper, Strategy Formulation |
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An Empirical Study of Trade Show Formation and Diversity
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4-2003 Jianan Wu, Ani Dasgupta, Gary L. Lilien | Research Working Paper, Communicate and Deliver Value |
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Are Physicians 'Easy Marks'?: Quantifying the Effects of Detailing and Sampling on New Prescriptions
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9-2003 Natalie Mizik and Robert Jacobson | Design Customer Value, Building Value Understanding, Research Working Paper, Communicate and Deliver Value |
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Better, Faster, Cheaper: A Multi-Attribute Supply Chain Auction Mechanism
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10-2003 Ching-Hua Chen-Ritzo, Terry Harrison, Anthony M. Kwasnica and Doug Thomas | Research Working Paper, Communicate and Deliver Value |
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Exploring Information Use in Detail in the New Product Development Process
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1-2003 Debra L. Zahay, Abbie Griffin and Elisa Fredericks | Design Customer Value, Research Working Paper |
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Mutual Myopia: Individual and Dyadic Influences on Market Orientation
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8-2003 J. David Lichtenthal and Gopalkrishnan R. Iyer | Research Working Paper, Strategy Formulation |
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Portfolios of Interfirm Agreements in Technology-Intensive Markets: Consequences for Innovation and Profitability
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7-2003 Stefan Wuyts, Shantanu Dutta and Stefan Stremersch | Design Customer Value, Research Working Paper |
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Relationship Value in Business Markets: Development of a Measurement Scale
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2-2003 Wolfgang Ulaga and Andreas Eggert | Building Value Understanding, Research Working Paper, Life Cycle Management |
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Selectively Pursuing Greater Share of the Customer's Business
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3-2003 James C. Anderson and James A. Narus | Life Cycle Management, Research Working Paper, Building Value Understanding, Communicate and Deliver Value, Strategy Formulation |
