2000 Working Paper Collection
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A Theory of Size and Product Diversity of Marketplaces with Application to the Trade Show Arena
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2-2000 Ani Dasgupta, Gary Lilien, and Jianan Wu |
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Accelerated Learning in New Product Development Teams
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11-2000 Gary S. Lynn and Ali E. Akgün |
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Alienation in the Distribution Channel: Conceptualization, Measurement, and Initial Theory Testing
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8-2000 John F. Gaski and Nina M. Ray |
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Bridging the Marketing Theory-Practice Gap with Marketing Engineering
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3-2000 Gary L. Lilien, Arvind Rangaswamy, Gerrit H. Bruggen, and Berend Wierenga |
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Building Profitable Market Connections: To Real Value and Needs, To Your Key Accounts, To Your Customers-One-on-One
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7-2000 Bob Donath |
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Combining Value and Price to Make Purchases Decisions in Business Markets
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19-2000 James Anderson, James B. Thomson, and Finn Wynstra |
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Commentary Thoughts of the Future of Business Marketing
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5-2000 David T. Wilson |
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Customer Focus: The Construct and its Consequences
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16-2000 Neeraj Bharadwaj |
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Designing Marketing Channels for Business Products in Emerging Markets: A Comparison of Practices in Argentina and the United States
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10-2000 Jaqueline Pels and James A. Narus |
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Implementing Relationship Strategy
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1-2000 Prabakar Kothandaraman and David T. Wilson |
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Innovation Generation in Business-to-Business Markets: A Conceptual Model and Research Propositions
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9-2000 Subroto Roy and K. Sivakumar |
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Knowledge-Based Business Marketing: What to collect, How to use it
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12-2000 Bob Donath |
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Marketing Strategies for Products with Cross-Market Network Externalities
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14-2000 Steven Strauss |
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Modeled to Bits: Decision Models for the Digital, Networked Economy
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13-2000 Gary Lilien and Arvind Rangaswamy |
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Product Innovativeness from the Firm's Perspective: Its Dimensions and their Impact on Project Selection and Performance
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4-2000 Erwin Danneels (Rev 1/2000) |
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The Acceptance of Information Technology in the Sales Force
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15-2000 Niels Schillewaert, Michael Ahearne, Ruud Frambach, Rudy K. Moenaert |
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The Future of Competition: Value-Crating Networks
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6-2000 Prabakar Kothandaraman and David T. Wilson |
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The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies
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18-2000 Christian Homburg, Martin Fassnacht and Christof Guenther |
