1998 Working Paper Collection
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A Comparison of Organizational Factors Influencing New Product Success in Internal and Alliance Based Products
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4-1998 EugeneSivadas and F. Robert Dwyer (Replaces 24-1996) |
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A Comparison of Organizational Factors Influencing New Product Success in Internal and Alliance Based Products
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4-1998 EugeneSivadas and F. Robert Dwyer (Replaces 24-1996) |
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A Competence-Based New Product Typology
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17-1998 Erwin Danneels |
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A Methodology for Indentifying and Testing Response Functions in Marketing With an Application to Customer Satisfaction
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5-1998 Suzan Burton, Simon Sheather, John Roberts |
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A Methodology for Indentifying and Testing Response Functions in Marketing With an Application to Customer Satisfaction
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5-1998 Suzan Burton, Simon Sheather, John Roberts |
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An Empirical Investigation of the Structural Antecedents of Perceived Value in a Heterogeneous Population
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18-1998 Wayne DeSarbo, Kamel Jedidi, and Indrajit Sinha |
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An Emprically-Validated Framework for Industrial Pricing
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9-1998 Peter M. Noble and Thomas S. Gruca |
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An Emprically-Validated Framework for Industrial Pricing
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9-1998 Peter M. Noble and Thomas S. Gruca |
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An Exploratory Analysis of Interface Management and Innovation Project Performance
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12-1998 Eunsang Yoon and Braxton Hinchey |
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Antecedents of Buyer Commitment: An Empirical Study of Metal Industry
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14-1998 Sang-Lin Han |
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Buyer-Supplier Relationships and Customer Firm Costs
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13-1998 Joseph P. Cannon and Christian Homburg |
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Customer Database Harvesting and its Relationship to Selling Performance
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8-1998 Anil C. Peter |
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Customer Database Harvesting and its Relationship to Selling Performance
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8-1998 Anil C. Peter |
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Extranets: Impacts on Business Practices and Relationships
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20-1998 Richard Vlosky, Rene'e Fontenot, and Lydia Blalock |
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Is Social Contagion All It's Cracked Up to Be in New Product Diffusion?: Medical Innovation Revisited
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7-1998 Christophe Van den Bulte and Gary Lilien |
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Is Social Contagion All It's Cracked Up to Be in New Product Diffusion?: Medical Innovation Revisited
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7-1998 Christophe Van den Bulte and Gary Lilien |
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Managing Consolidation in your Channel
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10-1998 Adam J. Fein and Sandy Jap |
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Managing Consolidation in your Channel
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10-1998 Adam J. Fein and Sandy Jap |
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Measuring the Competitive Intelligence Attitude of Salespeople: Development and Replication of the C.I.A. Salesperson Scale
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16-1998 Joel Le Bon and Dwight Merunka |
